Diecutting: Window of Opportunity

PSI depends on the reliability of its diecutting equipment.

Media packaging is just one of PSI's specialities.

Media packaging is just one of PSI's specialities.

Printed Specialties puts a heavy premium 
on diecutting quality.

One of the keys to long-lasting success in any manufacturing business is the ability to recognize the changing needs of the market early enough to acquire the shop-floor equipment to address the needs of clients.

One might say that “evolve or perish” is the unofficial mantra adhered to by Printed Specialties Inc. (PSI) of Carrollton, Ga., a folding carton manufacturer for industries ranging from hardware and software to cosmetics, horticulture, and gourmet foods. The company was founded in 1911 by the great-grandfather of current President, Greg Smith. At its onset, the company specialized in the printing and mechanical numbering of trading stamps, a process patented by the founder.

As time passed, PSI recognized the need to turn the page as well. It manufactured jigsaw puzzles during the Depression, then switched to jackets, sleeves, and labels for record albums. It’s easy to see the technological progression, as PSI followed the trend into packaging for cassette tapes and CDs, along with VHS tapes. The path veered into specialized packaging and PSI’s current vertical clientele.

Diecutting quality

Suffice to say, any company that reinvents itself over the long haul also needs to have a watchful eye on quality. Diecutting can be a make or break factor when it comes to quality enhancement, and Smith has seen and heard his share of nightmare stories from clients who have had less-than-ideal experiences with other suppliers.

Smith views diecutting on a par with printing in the overall manufacturing process. And as is the case with printing, there is a heavy premium placed on diecutting quality. It’s a philosophy that has enabled PSI to approach $10 million in annual sales with an average growth rate of 15 percent in each of the last two years.

“Where we find customers have most issues is in the quality of the diecutting from other vendors,” Smith remarks. “Either cracking on the scores or busted scores on heavyweight materials. We find we can eliminate most of these issues with careful planning and adherence to our standards.

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