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Recipe for Success - Growth is Key

June 2004
Growth is key to any converter's success, and Weber Marking Systems is flourishing.

TAKE ONE CONVERTER, add in Mark Andy presses and accessories from such companies as AAA Press International and RotoMetrics and stir. Sprinkle in a variety of label substrates and inks, and allow to grow. Following such a recipe has proven to be a successful mix for Weber Marking Systems, headquartered in Arlington Heights, Ill.

Weber Marking Systems, established in 1932 by Joseph Weber Sr., began with the production of stencils, addressing machines, and hand printers for print-and-apply labeling. But today, it has grown into a multi-faceted label and coding company serving the food, general manufacturing, health and beauty, and pharmaceutical markets.

Humble beginnings

Although its early roots were grounded in the production of manual and mechanical marking equipment, Weber Marking Systems found itself on the road to computer-based, electronic label printing as bar codes entered the packaging world. "That's when our business really exploded," says company Vice President of Manufacturing George Stieber. "And it has continued to expand."

Undergoing a huge growth spurt, the company introduced dot-matrix label printers, then thermal/thermal-transfer, laser, and label print-and-apply systems. In 1975, it purchased its first Mark Andy press to provide broader printing capabilities to support its expanding business.

It was only a short jump onto the label-printing bandwagon from there. Weber Marking Systems purchased its Florida-based subsidiary, Tape & Label Engineering in 1979, and began printing primary graphic labels. According to Stieber, the company just grew naturally into label printing.

"Today, we're printing text, graphics, and bar codes with our systems," says Stieber, who began his career with Weber 30 years ago. "We produce everything from blank labels to colorful prime labels for use at point-of-purchase, and we label everything from corrugated cartons to the products that are packed inside of them."

The company handles all of its prepress work in-house, as well, and recently upgraded its capabilities with the purchase of a computer-to-plate (CtP) system. Basically, this is one well-rounded label converter that can provide the market with a variety of options for product identification.

In recent years, Weber Marking Systems has also added direct marking to its product mix. "Some identification applications are best served by directly marking the product or package," Stieber points out. "That's why we now offer a full range coding systems that can help our customers address those types of requirements."

Let's get to work

According to Stieber, the company operates on a philosophy of "staying ahead technologically and competitively by offering products and solutions to meet every aspect of the labeling spectrum." To meet this business charter, it relies heavily on the contributions of its employees. The company has about 1,000 employees worldwide, and more than 450 at its headquarters and St. Petersburg, Fla., subsidiary.
 

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