'SAID' Development of New Standard for Display-based Proofing
June 2005
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ROSEMONT, Ill.—The Graphic Communication Institute at Cal Poly (GrCI) has proposed development of a new industry standard entitled Specifications for the Application of Image Displays (SAID). Speaking at the International Prepress Association's 2005 Technical Conference in Rosemont IL, the director of the Graphic Communication Institute made the first public announcement of this ground-breaking research effort on June 8, 2005.
The goal of the SAID project is to develop a new industry standard for evaluating computer displays, video cards and software used in the reproduction of color-accurate images (a process also known as "soft proofing"). SAID aims to provide an objective, measurable methodology to assess the performance and proper application of display-based proofing equipment and methods.
"Current methods of display certification rely upon subjective visual evaluations and imprecise data built upon a 30 year-old color measurement system that is widely regarded as inadequate," notes Hal Hinderliter, director of the Graphic Communication Institute at Cal Poly. "By basing the SAID standard on the latest developments in color science, we can leverage the certainty of objective color measurements to provide traceability for our computer display evaluations."
In addition to serving the needs of the graphic arts industry, Specifications for the Application of Image Displays will be applicable to the fast-growing markets of digital video, filmmaking, medical imaging and game development. Coordinating evaluation methods across all these areas of interest will assure that printing companies and graphic designers can continue to exert influence upon the development of new display technologies.
According to Hinderliter, "Manufacturers are beginning to introduce wide-gamut displays, 10-bit video processing and other new technologies that are not supported by current proofing workflows. GrCI's most important objective will be to create a standard that can be extended in order for improved hardware and software to be utilized; to "future-proof" the practice of display-based color evaluation."
A panel of distinguished industry experts and color scientists is being assembled to steer the course of this research project; input from the vendor community will also be encouraged through a board of industry advisers. GrCI plans to work closely with established international standards committees to facilitate the development of SAID. In particular, plans are underway to submit this research as a New Project (NP) for consideration by the International Organization for Standardization (ISO).
For more information on the Specifications for the Application of Image Displays project or to participate on an advisory committee, please contact GrCI director Hal Hinderliter at (805) 756-5170 or hhinderl@calpoly.edu
The goal of the SAID project is to develop a new industry standard for evaluating computer displays, video cards and software used in the reproduction of color-accurate images (a process also known as "soft proofing"). SAID aims to provide an objective, measurable methodology to assess the performance and proper application of display-based proofing equipment and methods.
"Current methods of display certification rely upon subjective visual evaluations and imprecise data built upon a 30 year-old color measurement system that is widely regarded as inadequate," notes Hal Hinderliter, director of the Graphic Communication Institute at Cal Poly. "By basing the SAID standard on the latest developments in color science, we can leverage the certainty of objective color measurements to provide traceability for our computer display evaluations."
In addition to serving the needs of the graphic arts industry, Specifications for the Application of Image Displays will be applicable to the fast-growing markets of digital video, filmmaking, medical imaging and game development. Coordinating evaluation methods across all these areas of interest will assure that printing companies and graphic designers can continue to exert influence upon the development of new display technologies.
According to Hinderliter, "Manufacturers are beginning to introduce wide-gamut displays, 10-bit video processing and other new technologies that are not supported by current proofing workflows. GrCI's most important objective will be to create a standard that can be extended in order for improved hardware and software to be utilized; to "future-proof" the practice of display-based color evaluation."
A panel of distinguished industry experts and color scientists is being assembled to steer the course of this research project; input from the vendor community will also be encouraged through a board of industry advisers. GrCI plans to work closely with established international standards committees to facilitate the development of SAID. In particular, plans are underway to submit this research as a New Project (NP) for consideration by the International Organization for Standardization (ISO).
For more information on the Specifications for the Application of Image Displays project or to participate on an advisory committee, please contact GrCI director Hal Hinderliter at (805) 756-5170 or hhinderl@calpoly.edu
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