Respecting the Needs of the Trade
Profecta Labels uses an HP Indigo ws4500 and Rotoflex Vericut2 combination to produce small-volume print runs and reduce downtime on its conventional units.
May 2007 By Chris Mc Loone
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Short-run printing is a reality today for any package printer, and a converter’s ability to adapt to this reality will go a long way toward customer retention. Being able to offer customers the option of shorter runs is the equivalent of offering them a new product—such as a new substrate, a specialty ink, or the ability to soft proof. However, integrating the shorter jobs into conventional press runs can be a challenging proposition. On the one hand, no one wants to turn down business, but on the other hand, fitting the shorter job in between two longer runs means more planning and makeready. Profecta Labels, Boucherville, Quebec, addressed this challenge by investing in a digital press and associated finishing equipment.
Building a network
Profecta Labels was born from the merger of two companies—Proflex Labels and Perfecta Labels—in 1997. Owners Pierre Roberge and Sylvain Rivard founded Proflex Labels in 1992. During their first five years as brokers, Roberge and Rivard saw the need for a trade manufacturer that not only had hands-on experience and understood the label market, but also a supplier who would make the commitment to support and respect the needs of the trade. The knowledge each gained during those first five years became the basis for Profecta’s corporate philosophy.
Merging Proflex and Perfecta began the next phase, which was “building a network of agents throughout the province of Quebec who would distribute our products while continuously working to expand our product lines,” says Roberge. The business plan worked. “Over the years,” he adds, “principles like sharing information and honoring commitments have made us a reputable, dependable supplier in the eyes of our agents all over the country.” Since its founding in 1997, the mission of Profecta Labels has been “to develop the pressure-sensitive trade market and offer a complete and professional manufacturing alternative for brokers—a supplier who understands and respects brokers.”
Sales-oriented philosophy
Providing the latest technology to its customers allows access to new opportunities, and is what, according to Roberge, makes the company distinctive. “While many companies are production-oriented, Profecta prides itself on being sales-oriented,” he says. “Profecta Labels was built with the total collaboration and loyalty of our agents and we remain centered on meeting the needs of end users in all markets through these agents. Continuing to provide the latest in technology so that they have access to new opportunities is one of our commitments.”
Building a network
Profecta Labels was born from the merger of two companies—Proflex Labels and Perfecta Labels—in 1997. Owners Pierre Roberge and Sylvain Rivard founded Proflex Labels in 1992. During their first five years as brokers, Roberge and Rivard saw the need for a trade manufacturer that not only had hands-on experience and understood the label market, but also a supplier who would make the commitment to support and respect the needs of the trade. The knowledge each gained during those first five years became the basis for Profecta’s corporate philosophy.
Merging Proflex and Perfecta began the next phase, which was “building a network of agents throughout the province of Quebec who would distribute our products while continuously working to expand our product lines,” says Roberge. The business plan worked. “Over the years,” he adds, “principles like sharing information and honoring commitments have made us a reputable, dependable supplier in the eyes of our agents all over the country.” Since its founding in 1997, the mission of Profecta Labels has been “to develop the pressure-sensitive trade market and offer a complete and professional manufacturing alternative for brokers—a supplier who understands and respects brokers.”
Sales-oriented philosophy
Providing the latest technology to its customers allows access to new opportunities, and is what, according to Roberge, makes the company distinctive. “While many companies are production-oriented, Profecta prides itself on being sales-oriented,” he says. “Profecta Labels was built with the total collaboration and loyalty of our agents and we remain centered on meeting the needs of end users in all markets through these agents. Continuing to provide the latest in technology so that they have access to new opportunities is one of our commitments.”
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