Stamp of Approval
September 2000
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Hot stamping and embossing provides the packaging market with winning visuals for a wide variety of products.
by Chris Bauer
SUPPLIERS OF STAMPING and embossing equipment report a steep rise in the demand for their products. As converters are called on to create eye-catching packaging for a variety of products, they often look to stamping and embossing to give a package the visual edge over its competition. Suppliers explain the results are easy to see.
"The evidence is in the grocery store," says Doug Herr, national sales manager for the Bobst Group. "Walking down the aisles today versus five years ago, you see many more packages with hot foil stamping—and not only promotional packages, but other items which consistently use hot foil stamping."
Suppliers have noticed more consumer markets are now using hot stamping on their products—anything from auto parts to fish food. It is now being used across the packaging world. "It's not just for the cosmetic and personal care markets anymore," advises Peter Kuschnitzky, general manager of I.Kela. "It's basically a cheap way to get a better look for your packages," And when foil use starts in a product market, it can become contagious.
"When one company markets their product with hot foil stamping, it seems like the competition will also move in that direction," Herr notes. To meet these new demands for stamping, Bobst released several versions of its Foilmaster product. Available in 30˝, 40˝, and 50˝ formats, sheetfed Foilmaster Autoplaten presses for hot stamping, embossing, and hologram applications feature consistent speeds, simplified changeovers, and controlled costs by maximizing foil usage.
John Edgar, vice president of sales and marketing for Brandtjen & Kluge, confirms foil usage is an important consideration for printers. Foil on jobs involving packaging tends to be a high proportion of the total cost, Edgar contends, so foil savings, particularly on long runs, can be significant.
"From our experience, the rotary side of the business is growing in terms of use of foil stamping and it has been enhanced by the ability to meter foil on a web operation so waste is minimized," he says. From the sheetfed side, which Edgar calls the more traditional side, minimized foil waste is now obtained through more accurate foil metering devices, he says.
Brandtjen & Kluge offers the EHD stamping, embossing, and die cutting press, running sheet sizes of 15x243⁄4˝ at speeds of up to 3,300 iph. It features Kluge's Delayed Dwell, which allows users to double impression time with no loss of production speed. It can stamp or emboss on stocks up to .200 board. A new, free-standing mobile electronics console puts all press operations in one place for easy access and also serves as a work station and tool box.
by Chris Bauer
SUPPLIERS OF STAMPING and embossing equipment report a steep rise in the demand for their products. As converters are called on to create eye-catching packaging for a variety of products, they often look to stamping and embossing to give a package the visual edge over its competition. Suppliers explain the results are easy to see.
"The evidence is in the grocery store," says Doug Herr, national sales manager for the Bobst Group. "Walking down the aisles today versus five years ago, you see many more packages with hot foil stamping—and not only promotional packages, but other items which consistently use hot foil stamping."
Suppliers have noticed more consumer markets are now using hot stamping on their products—anything from auto parts to fish food. It is now being used across the packaging world. "It's not just for the cosmetic and personal care markets anymore," advises Peter Kuschnitzky, general manager of I.Kela. "It's basically a cheap way to get a better look for your packages," And when foil use starts in a product market, it can become contagious.
"When one company markets their product with hot foil stamping, it seems like the competition will also move in that direction," Herr notes. To meet these new demands for stamping, Bobst released several versions of its Foilmaster product. Available in 30˝, 40˝, and 50˝ formats, sheetfed Foilmaster Autoplaten presses for hot stamping, embossing, and hologram applications feature consistent speeds, simplified changeovers, and controlled costs by maximizing foil usage.
John Edgar, vice president of sales and marketing for Brandtjen & Kluge, confirms foil usage is an important consideration for printers. Foil on jobs involving packaging tends to be a high proportion of the total cost, Edgar contends, so foil savings, particularly on long runs, can be significant.
"From our experience, the rotary side of the business is growing in terms of use of foil stamping and it has been enhanced by the ability to meter foil on a web operation so waste is minimized," he says. From the sheetfed side, which Edgar calls the more traditional side, minimized foil waste is now obtained through more accurate foil metering devices, he says.
Brandtjen & Kluge offers the EHD stamping, embossing, and die cutting press, running sheet sizes of 15x243⁄4˝ at speeds of up to 3,300 iph. It features Kluge's Delayed Dwell, which allows users to double impression time with no loss of production speed. It can stamp or emboss on stocks up to .200 board. A new, free-standing mobile electronics console puts all press operations in one place for easy access and also serves as a work station and tool box.
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Package Printing, Second Edition