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The Keys to the Comfort Zone

Star Label Products’ purchase of a 12-station press helps it target small- to mid-sized customers who need combination, screen-printed primary labels.

October 2006 by Chris Mc Loone
Today’s package-printing market has printers moving toward shorter runs that require quicker set-up times. Meeting the ship dates on orders, always critically important, becomes even more important as the volume of orders increases even though the number of items printed per order decreases. Equally important is the ability of printers to turn around short orders even if a longer run is scheduled. Equipment downtime, therefore, can create a nightmare for a company that considers turnaround its niche. So when Star Label Products (Bucks County, Penn.) decided to add a new press to its arsenal, it purchased one that would accommodate multiple processes in case one of the company’s other presses went down, would allow it to fill a market need, and would help it produce combination labels for small to mid-size customers.

Star Label Products

Founded in 1972 by Don Okumus (currently the company’s vice president), Star Label Products occupies a 35,000-square-foot facility with a segregated printing/finishing department for the pharmaceutical industry. The company manufactures pressure-sensitive labels including product, multi-layer constructions, IRC coupons, bar code, UL, CSA, thermal transfer. When Okumus founded the company, he did so with one Mark Andy 800 Series press. Today, it operates 10 Mark Andy printing presses and its capabilities include flexography, UV flexo, UV rotary screen, hot foil stamping, cold foil stamping, and embossing. Star Label prints labels for the cosmetic, health and beauty, pharmaceutical, medical device, food & beverage, electronics, and advertising markets. The company is headed by Okumus’s son, Shev Okumus. The most recent addition to its arsenal is a 12-color Mark Andy LP3000 press.

Star Label decided to get into rotary screen printing and combination printing to fill a part of the market that needed this capability. “At the time, most of the converters doing multi-color combination printing were large companies targeting large beverage and health and beauty manufacturers,” says Shev Okumus. “We wanted to produce combination labels for the small- to mid-size customer who needed a combination-printed primary label but was too small for the larger label converter that was set up to do long runs for the major companies. At the same time, it would have been difficult to get existing business from larger companies that had multiple products.” The up-front costs of screens is also an issue, especially when multiple copies are involved. “Once a customer makes this investment [in screens, hot stamping dies, etc.], it is very difficult to get its business unless it is having serious problems with its current vendor,” he adds.
 

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