Strong incentives for publishing industry 2.0
November 2007
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By Bernd Zipper
Faster, very modern, and more efficient: attend drupa and discover the latest technologies and trends in the world of print media. Visitors can experience new innovations first hand at drupa, from May 29 to June 11, 2008 in Düsseldorf. The hottest venue at this year’s event is the drupa innovation parc (“dip” presented by HP), Halls 7.0 and 7.1, located at the north entrance to the Messe Düsseldorf. This state-of-the-art exhibition space will be a showcase for around 160 exhibitors. The defining tools of tomorrow will be presented and only the most innovative solutions in the print and media industry will be demonstrated.
dip is best described as a “microcosm of innovations” and features eight different themed sections. It is particularly well suited for start-up companies and smaller-sized firms as an ideal venue to highlight their cutting-edge developments. Established companies will also have a strong presence but there is an important prerequisite: they must be future-oriented and global. The products in this exhibition space will cover the gamut of print solutions, from web-to-print applications to workflow systems through to creative image retouching.
Océ, the official print partner of dip, will provide the drupa think tank with professional support. In the dip section presented by HP, exhibition visitors will gain a unique overview of the latest developments in diverse sectors of the print trade. Publishing houses, agencies and users will discover upcoming trends and learn how to tap into new opportunities. The drupa innovation parc presented by HP will be a magnet for attracting new target groups, such as customers in the print media trade and corporate publishers. The innovations presented for the first time at drupa by these newcomer exhibitors could well become industry standards in the future.
Forecasting for the future
Discovering tomorrow’s trends
Messe Düsseldorf is committed as a promoter and active sponsor to help the rising stars in the dip make an influential debut and attract visitor interest. Well known companies have followed this lead and are actively involved as promoters.
Manuel Mataré, drupa Project Manager, describes the dynamic potential of dip: “The basic idea is to give smaller firms in particular a strong jump start. For the first time, many smaller, but nevertheless innovative, companies will have the opportunity to be represented at drupa. In the future, their software innovations may be hugely important for the entire industry, as was demonstrated by the dip premiere of 2004: it is now difficult to imagine the print industry without a lot of the applications that were demonstrated for the first time in the dip in 2004. An example of this is web-to-print, which we were the first to pick up on as a trade fair and it is now the hot topic around the world.”
Faster, very modern, and more efficient: attend drupa and discover the latest technologies and trends in the world of print media. Visitors can experience new innovations first hand at drupa, from May 29 to June 11, 2008 in Düsseldorf. The hottest venue at this year’s event is the drupa innovation parc (“dip” presented by HP), Halls 7.0 and 7.1, located at the north entrance to the Messe Düsseldorf. This state-of-the-art exhibition space will be a showcase for around 160 exhibitors. The defining tools of tomorrow will be presented and only the most innovative solutions in the print and media industry will be demonstrated.
dip is best described as a “microcosm of innovations” and features eight different themed sections. It is particularly well suited for start-up companies and smaller-sized firms as an ideal venue to highlight their cutting-edge developments. Established companies will also have a strong presence but there is an important prerequisite: they must be future-oriented and global. The products in this exhibition space will cover the gamut of print solutions, from web-to-print applications to workflow systems through to creative image retouching.
Océ, the official print partner of dip, will provide the drupa think tank with professional support. In the dip section presented by HP, exhibition visitors will gain a unique overview of the latest developments in diverse sectors of the print trade. Publishing houses, agencies and users will discover upcoming trends and learn how to tap into new opportunities. The drupa innovation parc presented by HP will be a magnet for attracting new target groups, such as customers in the print media trade and corporate publishers. The innovations presented for the first time at drupa by these newcomer exhibitors could well become industry standards in the future.
Forecasting for the future
Discovering tomorrow’s trends
Messe Düsseldorf is committed as a promoter and active sponsor to help the rising stars in the dip make an influential debut and attract visitor interest. Well known companies have followed this lead and are actively involved as promoters.
Manuel Mataré, drupa Project Manager, describes the dynamic potential of dip: “The basic idea is to give smaller firms in particular a strong jump start. For the first time, many smaller, but nevertheless innovative, companies will have the opportunity to be represented at drupa. In the future, their software innovations may be hugely important for the entire industry, as was demonstrated by the dip premiere of 2004: it is now difficult to imagine the print industry without a lot of the applications that were demonstrated for the first time in the dip in 2004. An example of this is web-to-print, which we were the first to pick up on as a trade fair and it is now the hot topic around the world.”
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