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The Envelope Please ... 2001 TLMI Awards

October 2001
The 2001 TLMI Awards bestows its highest stamp of approval on a flexo process promotional label by Valley Forge Tape & Label.

by Susan Friedman, Editor

PEEL AWAY The trappings, and the big winner in the 2001 Tag and Label Manufacturers Institute (TLMI) Awards looks a little familiar. "Once again, flexography took Best of Show," enthuses Steve Lee, VP/director of technical support at RotoMetrics and chair of the TLMI's Awards Competition Committee.

Valley Forge Tape & Label's coup of this year's Best of Show honor, achieved with "Stamp Out Hunger," a flexo process promotional label, follows Adams Label & Tag's capture of top accolades last year with a flexo-printed wine label. The Valley Forge entry "survived the process of elimination," as Lee puts it, by standing out under many angles of heavy scrutiny by the judges. "It gets very close every year," he notes.

"The major element that propelled the Best of Show selection was the combination of every element of the process, from prepress to finished visual appeal," comments Pat Hague, VP/sales at Water Ink Technologies and a member of the TLMI Awards Competition Committee.

Flexo reigns supreme this year, but other leading performers in the competition confirm the continued strength of other printing processes for labels as well, particularly in the wine and spirits segment. Collotype Labels of Adelaide, Australia, was the top-performing international entrant, garnering four first place awards and one second place award for its multi-process and offset work in wine and sherry label applications. Tapp Technologies led the North American pack in number of placements, with 10 honors—four first places, three second places, and three honorable mentions across multi-process and offset categories—all for wine label applications.

Of the 256 entries received from 57 converting companies (48 TLMI members and nine FINAT members), 36 companies received awards. Lee describes the 2001 crop of entries as similar to last year's in terms of quality and number, but with more specialty work beyond everyday tag and label fare. He credits this pattern as evidence of tag and label converters' continued movement into diversification—in such areas as flexible packaging, folding cartons, and specialized diecutting.

Hague sees plenty of competitive diversity within the tag and label segment itself. "Compared to just one year ago, the wide variety of constructions was quite noticeable," he remarks. "Converters are searching for more complex applications to differentiate their place in the market. While doing so, the print buyer is now realizing the versatility along with the level of quality produced within the tag and label industry."
 

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