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Make Your Package Pop!

Here are some tips, tricks, and applications in the use of UV coatings to help a package stand out on the shelf.

February 2012 By Kevin Cullen, Apex Die

Your customers are always looking for new ways to help their packages or displays stand out from the clutter. It's retail marketing 101—visually captivating packages are more likely to get picked up at the point-of-sale.

UV (ultraviolet) coating, which can be applied post-printing and cured by exposure to UV light, is known for its ability to make packages more visually compelling. That's one reason why it has become a popular finishing option for many packaging applications.

Aesthetic appeal is just one benefit of UV coating. With "spot" and "overall" applications available, UV's versatility makes it perfect for a wide variety of packaging designs. Multiple UV surface finishes—from shiny gloss to understated matte or satin—are available to augment nearly any brand identity. UV coating is also budget-friendly; the application process is efficient and doesn't involve onerous material costs.

Wielding the power of UV coating, you can help your customers create a package that achieves their brand identity goals and generates more business. Pitching them a UV coating project is easier if you know a bit about this finishing solution. It's much easier if you also have a few design ideas up your sleeve. Here are some ideas on how you can put UV coatings to use for your next packaging project.

UV coating basics: Types and applications

The two most popular types of UV coating are gloss and satin. Gloss UV lives up to its name by featuring the highest gloss level of any type of coating. It also provides superior rub-resistance and surface protection to keep your package in excellent condition, and creates a texture that will intrigue consumers.

On the other hand, satin UV's low light reflectance gives packages a "flat" appearance. Satin is often combined with gloss UV to produce an eye-catching contrast. Like gloss, satin offers the excellent scuff- and rub-protection.

Packages are UV-coated using a flood or spot application. Spot coating is applied to one area of the package, while flood (or overall) indicates a coating applied to the entire package. Spot UV is generally screen coated in thick amounts for maximum visual "pop" and rub-resistance. Conversely, flood is usually roller coated in relatively smaller amounts.

Design suggestions

UV coating can add value to a wide variety of packaging applications. Here are a few design concepts you can bring to your customer.



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