Best Practices in Color Management Yield Best Results
Color management (CM) commonly refers to the methods employed to ensure quality reproduction of four-color process printing. From the perspective of the printer, converter, or trade shop, color management is all about reproducing color on a printing press to match a target. From the brand owner’s perspective, however, color management is about managing the appearance of the brand. The former requires a set of hardware and software tools to measure and control color. Brand color management views color management as a collaborative tool to share accurate color across the packaging supply chain.
Color management’s value
Simply put, explains Marek Skrzynski, director of graphics, R&D at CSW, Inc. (www.cswgraphics.com), a provider of integrated services for packaging based in Ludlow, Mass., “Color management today should be a given. If a prepress provider doesn’t have it, it shouldn’t be in the business.” For CSW, he explains, “The light went on in 1994. Since then, we’ve continued to expand the role of color management in our operation. Today, CM isn’t just a desktop prepress tool, but rather a critical part of what we call ‘image engineering’. Everything starts with the color profile.”
Jason Hess is graphics technology manager for The Multi-Color Corp. (www.multicolorcorp.com), a global provider of label and packaging services based in Batavia, Ohio. The company performs gravure, offset, and digital work with a variety of label styles, including in-mold, shrink sleeve, heat transfer, pressure-sensitive, and cut-and-stack.
“For the thousands of labels we produce, traditional four-color process is the exception, not the rule,” Hess says. “The average job we work on would be seven-, eight,- or nine-color, and would be made up entirely of spot colors. So when we talk about color management in packaging, we’re really talking about building continuous-tone images out of spot colors.”
“Taking into consideration the hundreds of different spot colors we have to be able to simulate, and factoring in the consumer brand libraries and ink systems for the various printing modalities, you wind up with a tremendous number of variables to manage,” Hess says. “No company could put all those variables into a press profile. We needed tools that would enable us to capture all of this color data without running ten thousand different fingerprints.”