TOP Food & Drug Implements RFID-driven Program
April 1, 2009
multipage
"As marketing costs rise and response rates fall, grocery retailers and consumer packaged goods manufacturers are seeking new ways to strengthen customer loyalty," says Peter Gruman, president, Accelitec, Inc. "Accelitec interact provides companies with a powerful way to leverage business intelligence, offered by the customers themselves, that can be used to transform the shopping experience and drive store revenues."
"UPM Raflatac is pleased to partner with Accelitec, Inc. to bring the benefits of RFID to a high volume industry where deep customer knowledge can provide a new level of competitive advantage," says Jan Svoboda, RFID sales & marketing director, Americas, UPM Raflatac. "We believe that RFID provides grocery retailers with the right insights they need to increase customer profitability and create long-lasting relationships."
