Unstacking New Wine
The packaging is inherently portion-controlled.
Each bottle of Stack consists of four prefilled "glasses" of wine.
An image of twine wraps the package, conveying that it is a bundle of four individual servings.
LOS ANGELES—April 29, 2014—Stack Wine, the world’s first and only bottle of wine that’s pre-portioned into four ready-to-drink stemless wine glasses, launches an innovative new package design.
Driven by consumer research, the new packaging introduces an entirely see-through outer sleeve to help consumers immediately recognize that each bottle of Stack consists of four prefilled “glasses” of wine. The result is a portable, lightweight, easy-to-use wine bottle that travels easily and doesn’t require a corkscrew or glassware. Plus, wine lovers who are health-conscious will quickly realize that perhaps the greater value lies in Stack’s inherent portion control. With Stack, consumers can have just one glass of wine anywhere, anytime, without the hassles and waste that come with traditional wine bottles.
“Consumers are more health-conscious now than ever before,” explains Jodi Ryan, Stack Wine co-founder and vice president of marketing. “By providing single ready-to-serve glasses, we enable people to enjoy wine on their own terms; whether it’s for someone who’s looking for wine on the go, or for the many people who wonder, ‘Does wine go bad?’ Stack Wine relieves these common concerns by eliminating the obligation to finish an entire bottle in a short amount of time.”
Stack’s chic new appearance speaks loudly from retail shelves, encouraging shoppers to pick up and interact with the unconventional and fun product. Beautiful tag illustrations express an exceptional quality of both wine and packaging, while imaginative descriptors help consumers understand the product. A lifelike image of twine wraps the prefilled glasses together, conveying that the package is a bundle of four individual servings of premium wine.
Available in four varietials (Chardonnay, Pinot Grigio, Cabernet Sauvignon and a Red Blend), the single-serve, ready-to-drink bottles of wine are on shelves at Cost Plus World Market, Total Wine & More and Albertsons among other retailers for $12.99/$11.99 MSRP.