Leading with Alternatives
With a new UV flexo press, Syracuse Label Company, Inc. is able to present its current customers with servo technology, multiple colors, and alternative choices for materials.
June 2007 by Chris Mc Loone
|
Remaining competitive is one goal of many companies, but the companies that stand out are those that choose leading over simply competing. Syracuse Label Company, Inc., of Liverpool, N.Y. is one company that has worked hard to lead throughout its 40-year history. “We were one of the first rotary letterpress printers in the United States that offered high-quality print (4-color process) and chemical-resistant labels that flexographic printing was unable to offer at that time,” says Kathy Alaimo, president. “The rotary letterpress contributed to our rapid growth in the mid 1980s. Currently our goal is to continue our growth through the UV and water-based flexographic processes.” The company has been rewarded for its leadership in the label printing arena through top printing awards both nationally and internationally.
UV market
Syracuse Label is focusing on the right area. A recent RadTech study, “Status of UV & EB in North America 2006,” states that UV & EB penetration into the graphic arts ink market spans the range of print methods, reaching 21,650 metric tons in 2005, up at a greater than 7 percent growth rate per year. Although offset inks represent the largest segment, the study states that the market for UV & EB flexo inks has experienced continual rapid growth at double-digit rates during the last few years. That trend is expected to continue for the near future. The study, based on responses from 90 UV & EB industry representatives, cites one estimate that UV & EB’s penetration into the flexo market is about 25 percent, with most presses purchased today having at least one UV & EB unit. While UV & EB materials offer superior environmental profiles, survey respondents indicated that the actual decision for going with the technology is typically justified on more traditional investment criteria, according to the study. Operational and product quality benefits, and efficiency are a few factors that continue to drive UV & EB growth.
From two-color to multi-color capability
Founded in 1967, Syracuse Label started out with a Mark Andy, two-color flexographic press printing supermarket and candle labels. The company currently has a wide range of processes and products to offer its customers. Syracuse Label prints on supported and unsupported films, pressure-sensitive labels, and SBS carton material. “Our printing ranges from general pressure-sensitive labels to film, board stock, cartons, and custom applications,” says Alaimo.
A large portion of its labels is for pharmaceutical, cosmetic, and generic over-the-counter products. Its targeted markets include general consumer goods, cosmetic, food and beverage, and pharmaceutical. The company has diversified over the years. “Syracuse Label Company started out printing pressure-sensitive labels, [and] has diversified in recent years to include printing on board stock (such as ice cream cartons), silk screening, and hot stamping,” adds Alaimo.
UV market
Syracuse Label is focusing on the right area. A recent RadTech study, “Status of UV & EB in North America 2006,” states that UV & EB penetration into the graphic arts ink market spans the range of print methods, reaching 21,650 metric tons in 2005, up at a greater than 7 percent growth rate per year. Although offset inks represent the largest segment, the study states that the market for UV & EB flexo inks has experienced continual rapid growth at double-digit rates during the last few years. That trend is expected to continue for the near future. The study, based on responses from 90 UV & EB industry representatives, cites one estimate that UV & EB’s penetration into the flexo market is about 25 percent, with most presses purchased today having at least one UV & EB unit. While UV & EB materials offer superior environmental profiles, survey respondents indicated that the actual decision for going with the technology is typically justified on more traditional investment criteria, according to the study. Operational and product quality benefits, and efficiency are a few factors that continue to drive UV & EB growth.
From two-color to multi-color capability
Founded in 1967, Syracuse Label started out with a Mark Andy, two-color flexographic press printing supermarket and candle labels. The company currently has a wide range of processes and products to offer its customers. Syracuse Label prints on supported and unsupported films, pressure-sensitive labels, and SBS carton material. “Our printing ranges from general pressure-sensitive labels to film, board stock, cartons, and custom applications,” says Alaimo.
A large portion of its labels is for pharmaceutical, cosmetic, and generic over-the-counter products. Its targeted markets include general consumer goods, cosmetic, food and beverage, and pharmaceutical. The company has diversified over the years. “Syracuse Label Company started out printing pressure-sensitive labels, [and] has diversified in recent years to include printing on board stock (such as ice cream cartons), silk screening, and hot stamping,” adds Alaimo.
Companies Mentioned:
 |
|
