[VIDEO] How Packaging Can Draw Millennials to the Center of the Store
Food brands that hope to attract the Millennial generation have encountered a tricky trend in how this generation shops for groceries. Often, Millennials do most of their shopping along the periphery of the grocery store, where the fresh foods are typically shelved. The center-of-the-store aisles meanwhile, where "shelf-stable" packaged food resides, are seeing fewer Millennial shoppers.
However, market intelligence agency Mintel has forecast that the center-of-the-store brands can draw Millennials into those aisles through creative packaging. Check out the video below for more on the “rEnavigate” trend from David Luttenberger, Mintel’s global packaging director.