[VIDEO] Packaging Design for the Digital World
With the rise of ecommerce allowing consumers to do their shopping from their living rooms rather than traditional brick and mortar retail stores, brands have had to adapt their packaging for this digital environment. In addition to developing packaging that stands out online rather than on shelf, brands have had to creatively find ways to extend their messaging throughout the ecommerce supply chain.
Among Mintel’s five Global Packaging Trends for 2018 is one that has been dubbed “rEpackage.” This trend refers to how brands and converters have had to work together to develop packaging that is optimized for online shopping.
David Luttenberger, Mintel’s global packaging director, recently shared his insights into the rEpackage trend. Luttenberger explained that packaging for ecommerce should maintain the brand experience throughout the entire process, including when a consumer receives a package at their home and opens the box.
For more of Luttenberger’s comments on the “rEpackage” trend, check out the video below.