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Xeikon Introduces Folding Carton Suite at drupa

March 8, 2012
EEDE, The Netherlands—Xeikon, an innovator in digital color printing technology, announced its new Folding Carton Suite, which will be demonstrated during drupa 2012, taking place in Düsseldorf, Germany, May 3-16, 2012.

Xeikon defines a suite as having five elements: print engines, substrates, workflow, toners and finishing elements. At the core of the suite is the Xeikon 3000 Series of digital color presses, designed and developed for the label and packaging markets. The other elements of the suite, many of which are supplied by Xeikon's Aura partners, are all stringently tested, ensuring customers are fully integrated.

Since the successful launch of the Xeikon 3000 Series of digital color label presses in 2008, Xeikon has developed a strong position in the label and packaging markets. Key to its success has been a strong Xeikon Aura partner network. The company has built a large network with leading industry providers of substrates, workflow solutions, and finishing equipment. In addition, Xeikon has developed a number of production solutions for specific market segments, including the self-adhesive suite for the label market as well as the heat transfer label suite for the decorating market.

"Customer intimacy is one of the core tenets at Xeikon. By working closely with our customers since our inception, we've learned that they aren't just looking for a digital press from us. The full production solution is what enables printer service providers to make a finished product," says Filip Weymans, Xeikon's Director of Segment Marketing for Label & Packaging. "All the different production solution elements that a printer needs are available in the market. However, to make it easier for our customers, we have built a strong partner network to enable us to bundle specific elements together based on their requirements," explains Weymans. "This offers our customers the highest level of comfort. They know that the solution will live up to their expectations. Plus, they won't have to spend time and effort in building the network themselves."

According to Sean Smyth, Consultant at Pira International, "I took an in-depth look at the digital packaging market for Pira's study at the end of 2011. Our research indicated strong growth prospects for digitally produced cartons. We forecast worldwide growth rates of over 30 percent between 2011 and 2016 for digitally printed cartons. Digital technology can significantly help brand owners and retailers improve their supply chains and make packs more appealing to specific groups of consumers, who will buy more and at premium prices. This trend will accelerate and Xeikon's ability to deliver a very high quality B2 sheet means it is very well positioned to help printers and converters grab a piece of this attractive market space. The decision by several of Xeikon's label customers to move into cartons should pay rich dividends. In addition, I think some of the security features Xeikon provides will make its technology well suited to pack many short run, high value products."

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