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You Heard it Here First: Velcro Laundry Detergent

April 11, 2014
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CAMARILLO, CA—April 08, 2014—MaddieBrit Products, the creator of Grab Green, the next generation of home cleaning products, proudly announces the launch of the first-ever Velcro resealable packaging for laundry detergent pouches. Whereas zipper type packaging must be lined up to seal properly, Velcro closes with ease, creating a faster and more enjoyable customer experience. With this innovation, Grab Green once again breaks new ground in the home cleaning market.

As part of its repackaging plan launched in 2013 and continuing on through 2014, Grab Green has made a conscious effort to improve not just the look and feel of its products, but the usability and convenience of its packaging.

“We are always looking for ways to be innovative not merely in our product formulas, but in our packaging, so the customer experience is enjoyable and top notch at every turn,” says Patricia Spencer, MaddieBrit co-founder and president.

Grab Green, no stranger to industry firsts, is rapidly becoming the leading innovator in home cleaning products. They were first in the market to deliver a pod-based laundry detergent, a revolutionary breakthrough that ushered in a new era in the industry and for the consumer. Shortly thereafter, the brand launched the first ever solvent-free power degreaser and non-toxic garbage disposal freshener, raising the bar yet again throughout the home cleaning marketplace.

Source: MaddieBrit Products.


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