As intelligent and interactive packaging begins to appear on shelves, the connection between packaging, marketing and technology is growing stronger. Cory Francer, editor-in-chief of packagePRINTING, joined Thorin McGee of Target Marketing and Rob Stott of Dealerscope to discuss smart packaging examples they've seen, how marketers can leverage the technology, and where this all fits into the consumer electronics world.
The dangers of laundry and dish detergent pods have been well documented ever since these products began to appear on store shelves. However, detergent-related poisonings persist, and two legislators from New York have proposed packaging regulations in an effort to make these products safer.
Each year, market intelligence agency Mintel releases a collection of Global Packaging Trends. David Luttenberger of Mintel shared his thoughts behind this year’s five trends.
As digital printing continues its evolution, package printers can help brands successfully implement the technology in a variety of ways.
The third annual Digital Packaging Summit showcased digital printing’s impact on all packaging segments and an evolving retail world.
Consumers are pushing brands to embrace sustainable packaging and last week, McDonald's and Coca-Cola both revealed major sustainability initiatives. While the companies' goals are lofty, with these two iconic corporations at the forefront, it's clear that major brands are getting in touch with these consumer demands.
We’ve seen the clean label design principle appear on lists of packaging trends in the past, but according to market intelligence agency Mintel, the concept of "essentialism" is a core aspect of a new trend for 2018 — Clean Label 2.0.
In 2017, printers and converters of folding cartons enjoyed an industry that offered stability and opportunities for growth. packagePRINTING's 2017 Folding Carton State of the Industry report outlines the packaging industry trends and forecasts folding carton converters need to know.
Because snacks are frequently the fuel behind today's consumer's on-the-go lifestyle, an opportunity has emerged in snack food packaging for converters to help brands find ways to package these snacks in convenient formats with clear communication elements.
When the global printing and packaging industry descended on Düsseldorf, Germany, 18 months ago for drupa 2016, one of the event’s biggest surprises was just how many digital press manufacturers unveiled single-pass, direct-to-board, digital corrugated presses. What once seemed like a far off, futuristic technology is now hitting the market with multiple suppliers launching these platforms into production or test sites.
On Tuesday, Nov. 28, packagePRINTING hosted a webinar, “How to Create Fantastic Flexible Packaging,” sponsored by Paper Converting Machine Company (PCMC). The webinar featured two flexible packaging experts discussing the information converters need to create high-quality flexible packaging graphics.
Between the talking wine labels powered by augmented reality, creative packaging from one of Netflix's most popular shows, and the latest innovations from a major press manufacturer, the month of November featured a variety of interesting packaging news.
There are plenty of opportunities throughout the year for converters and suppliers to share information about the latest in digital printing. But the recent Digital Packaging Summit also brought a group of brand owners into the mix. Here is a what a few of them had to say about their experiences with digital printing.
Over the past few years, hybrid solutions that combine digital and conventional printing have emerged as viable platforms to leverage the best attributes of each technology. Check out these audio clips from the Digital Packaging Summit of leading suppliers discussing the advantages that hybrid printing can provide.
As society continues to move in a digital direction, printed packaging has maintained its viability in the physical world. But, with the recent announcement that Constantia Flexibles is launching an interactive packaging platform called Constantia Interactive, packaging is taking a major step toward bridging the physical and digital gap.