Even though the typical succession of the packaging process begins with a concept developed by a brand owner, elaborated upon and finalized by a design firm, and produced by a printer or converter, a partnership between all parties is the key to a strong final product. Instead of just handing the packaging down each step…
There’s language, terminology, and knowledge that is perfectly normal in a pressroom, but may be completely foreign to those outside the world of print, including brand owners and other customers.
The road from a packaging concept to a finished product can be a long one, with numerous twists and turns. Before a package can be completed, it goes through an extensive design process prior to being run on a press. And ensuring the desired package is what ends up coming off the press can entail extensive collaboration between designers, production staff and press operators.
Diversion has had a detrimental effect on many businesses across the United States, but has been an industry-wide problem for professional tanning and beauty salons for years. New Sunshine, of Indianapolis, has been fighting product diversion for more than 10 years and has combatted this problem by finding a way to “diversion proof” its premier collection of Designer Skin professional indoor tanning products.
Track-and-trace technology has developed enormously in the last few years. Even though bar codes have been around for nearly half a century, they play a key role today in supply chain management in many different ways—securing and documenting a variety of information from unique product identifier to production location, batch number, and expiration date. Bar codes are also the natural partners for today's product authentication technologies.
Several recent trends identified by Anthem Worldwide, including simplicity, sustainability, globalization, rebirth and showcasing, will continue to impact the design environment well into this decade, says Michael Coleman, managing director.