NPES, The Association for Suppliers of Printing, Publishing and Converting Technologies, has formed a Brand Owners Council, which will address and provide essential guidance on print production issues of key importance to today's packaging industry.
Package printers and converters are well aware of the benefits digital printing can provide, but how does the industry get brand owners on board with the technology? packagePRINTING spoke with brands and converters who shared their experiences.
Thorough communication between the design agency, brand owner and printer is crucial in facilitating a seamless workflow. We spoke with experts in packaging design about how to foster strong communication along the supply chain, including a video interview with Kory Grushka of Works Design Group.
Two new product managers have been named to acpo's new lines of barrier and protection films. John Coyne will take the role for barrier films, while Anthony Saglimbeni will assume the role of production manager for protection films.
DuPont's new Izon 3D security film utilizes industry-leading DuPont imaging technology and enables the integration of overt anti-counterfeiting features directly onto product packaging or labeling.
When Nestlé Waters North America decided it wanted to begin using expanded gamut printing, the team at CSW knew it had a mission to get the designers, printers, and even the brand owner, on board with the idea to ensure a seamless transition.
"Good design is good business," according to Steven Heller, author of this article. Supermarket store brands are often the choice of the price-conscious consumer, but with some intentional design cues, in-house brands can communicate more at the retail level.