DuPont's new Izon 3D security film utilizes industry-leading DuPont imaging technology and enables the integration of overt anti-counterfeiting features directly onto product packaging or labeling.
When Nestlé Waters North America decided it wanted to begin using expanded gamut printing, the team at CSW knew it had a mission to get the designers, printers, and even the brand owner, on board with the idea to ensure a seamless transition.
"Good design is good business," according to Steven Heller, author of this article. Supermarket store brands are often the choice of the price-conscious consumer, but with some intentional design cues, in-house brands can communicate more at the retail level.
The idea here is to have a uniform look across all products sold within Apple retail stores. As expected, the packaging is all white, with a product shot, and simple fonts to identify the accessory inside.
Even though the typical succession of the packaging process begins with a concept developed by a brand owner, elaborated upon and finalized by a design firm, and produced by a printer or converter, a partnership between all parties is the key to a strong final product. Instead of just handing the packaging down each step…
There’s language, terminology, and knowledge that is perfectly normal in a pressroom, but may be completely foreign to those outside the world of print, including brand owners and other customers.
The road from a packaging concept to a finished product can be a long one, with numerous twists and turns. Before a package can be completed, it goes through an extensive design process prior to being run on a press. And ensuring the desired package is what ends up coming off the press can entail extensive collaboration between designers, production staff and press operators.
Diversion has had a detrimental effect on many businesses across the United States, but has been an industry-wide problem for professional tanning and beauty salons for years. New Sunshine, of Indianapolis, has been fighting product diversion for more than 10 years and has combatted this problem by finding a way to “diversion proof” its premier collection of Designer Skin professional indoor tanning products.