Brand Protection/Security

Celebrating the Subtleties of Food Packaging
August 11, 2015 at 1:05 pm

"Good design is good business," according to Steven Heller, author of this article. Supermarket store brands are often the choice of the price-conscious consumer, but with some intentional design cues, in-house brands can communicate more at the retail level.

Apple Rolls Out Designs For Third-party Accessories
July 14, 2015 at 1:23 pm

The idea here is to have a uniform look across all products sold within Apple retail stores. As expected, the packaging is all white, with a product shot, and simple fonts to identify the accessory inside.

Partners in Packaging
June 1, 2015 at 5:02 pm

Even though the typical succession of the packaging process begins with a concept developed by a brand owner, elaborated upon and finalized by a design firm, and produced by a printer or converter, a partnership between all parties is the key to a strong final product. Instead of just handing the packaging down each step…

Best Practices: Communicating with the Brand Owner
June 1, 2015 at 4:37 pm

There’s language, terminology, and knowledge that is perfectly normal in a pressroom, but may be completely foreign to those outside the world of print, including brand owners and other customers.

From Concept to Creation
March 1, 2015

The road from a packaging concept to a finished product can be a long one, with numerous twists and turns. Before a package can be completed, it goes through an extensive design process prior to being run on a press. And ensuring the desired package is what ends up coming off the press can entail extensive collaboration between designers, production staff and press operators.

New Sunshine Combats Diversion With RFID Solution
November 9, 2012

Diversion has had a detrimental effect on many businesses across the United States, but has been an industry-wide problem for professional tanning and beauty salons for years. New Sunshine, of Indianapolis, has been fighting product diversion for more than 10 years and has combatted this problem by finding a way to “diversion proof” its premier collection of Designer Skin professional indoor tanning products.

Track-And-Trace
February 1, 2011

Track-and-trace technology has developed enormously in the last few years. Even though bar codes have been around for nearly half a century, they play a key role today in supply chain management in many different ways—securing and documenting a variety of information from unique product identifier to production location, batch number, and expiration date. Bar codes are also the natural partners for today's product authentication technologies.

TECHNOLOGY'S EDGE
February 1, 2010

Advances in technologies for packaging printing, including RFID, Printed Electronics award winners and brand protection.

Poised for Growth
February 1, 2010

If you're a package printer, you need to be keeping an eye on brand protection technologies. Slowly but surely, brand owners are realizing how important protecting their brands has become.

Security Lock Down
January 1, 2010

Products move off the shelves, but not through purchase. Security features on a tag can hel, but it is often necessary to take extra measures.