Thorough communication between the design agency, brand owner and printer is crucial in facilitating a seamless workflow. Sometimes though, even with the best modes of communication in place, there may be barriers to overcome.
Two new product managers have been named to acpo's new lines of barrier and protection films. John Coyne will take the role for barrier films, while Anthony Saglimbeni will assume the role of production manager for protection films.
DuPont's new Izon 3D security film utilizes industry-leading DuPont imaging technology and enables the integration of overt anti-counterfeiting features directly onto product packaging or labeling.
When Nestlé Waters North America decided it wanted to begin using expanded gamut printing, the team at CSW knew it had a mission to get the designers, printers, and even the brand owner, on board with the idea to ensure a seamless transition.
"Good design is good business," according to Steven Heller, author of this article. Supermarket store brands are often the choice of the price-conscious consumer, but with some intentional design cues, in-house brands can communicate more at the retail level.
The idea here is to have a uniform look across all products sold within Apple retail stores. As expected, the packaging is all white, with a product shot, and simple fonts to identify the accessory inside.
Even though the typical succession of the packaging process begins with a concept developed by a brand owner, elaborated upon and finalized by a design firm, and produced by a printer or converter, a partnership between all parties is the key to a strong final product. Instead of just handing the packaging down each step…