Business Management

5 Reasons 'No' Can Be an Acceptable Answer in Packaging Design
October 17, 2016 at 2:05 pm

When creating a packaging design and working through the steps toward the printing process, it's essential to ensure the brand owner's needs are met. But to make that happen, there are several instances in which the best answer isn't always "yes."

[Video] Ups and Downs in Packaging Design Communication
September 20, 2016 at 9:50 am

Strong communication is a key aspect of a packaging production project. However, aligning the designer, brand owner and printer is not always easy. In this video, Kory Grushka of Works Design Group discusses a project where communication went smoothly and one where communication could have been improved.

[VIDEO] Why Poor Communication Isn't Worth the Risk
September 11, 2016 at 9:41 am

When a packaging project is on a tight deadline, it can be easy to overlook the communication process. But when brand owners, designers and printers don't get on the same page, the project is put at risk. Ashley Roberts, senior production editor of packagePRINTING, spoke with Kory Grushka, director of business development at Works Design Group, to learn more.

The Packaging Report - Six Trends for 2016
February 9, 2016 at 10:13 am

In this week's edition of The Packaging Report, Senior Content Editor Cory Francer talks with David Luttenberger, global packaging director for Mintel, about six important packaging trends for the new year.