RFID/Printed Electronics

Why WestRock's Connected Packaging Solutions Are a Big Deal
January 16, 2017 at 12:10 pm

As brands are continually striving to increase their interaction with consumers, smart packaging seems poised to be a vehicle for making that happen. WestRock's Connected Packaging Solutions may be the catalyst in taking this technology from a niche to the mainstream.

WestRock, EVRYTHNG and Digimarc to Launch Connected Packaging Solution at NRF 17
January 12, 2017 at 6:31 pm

WestRock has unveiled a connected packaging solution for smart products that combines Digimarc's enabled barcode technology, with EVRYTHNG’s IoT Smart Products Platform to bring embedded, real time, connected digital intelligence to billions of WestRock packages, in-store signs and displays produced annually.

Printing and Consumer Electronics Collide at CES
December 23, 2016 at 11:26 am

For those outside the industry, printing and packaging may not immediately come to mind as the most high-tech field. But, attendees of CES, the upcoming consumer electronics mega-event in Las Vegas will get a first hand glimpse of the power of printed electronics and smart packaging.

Olive Oil Brands Turn to NFC to Authenticate Products
December 6, 2016 at 9:04 am

Not all olive oil is created equal, and as those well-versed in extra virgin olive oil know, there’s no substitute for the real deal. Thin Film Electronics has announced it is working with four Italian olive oil brands and the mobile app iOlive to incorporate NFC technology into the olive oil packaging.

NFC Is Growing at the Cash Register, Will It do the Same on Shelf?
November 29, 2016 at 9:07 am

According to a report from Research and Markets, the near-field communication market is expected to grow to more than $47 billion by 2024. While much of the growth is due the rise of mobile payment applications, interactive packaging can provide opportunities for NFC as well.

Malibu Rum Makes Smart Packaging a Reality
August 30, 2016 at 10:34 am

As part of its #Becausesummer campaign, Malibu Rum will distribute 40,000 bottles featuring smart packaging capabilities to Tesco stores. The NFC packaging allows consumers to interact with the packaging and is the largest implementation of NFC in an alcoholic beverage product.

Constantia Flexibles Collaborates with Hopsy to Create Smart Beer Labels
June 14, 2016 at 9:05 am

As appealing as a craft beer delivery service may sound to micro-brew fans, smart labeling is poised to make the experience more interactive. Constantia Flexibles and Thin Film Electronics have announced they will be producing smart labels for Hopsy, a San Francisco-based beer delivery service.

Are Interactive Screens on Their Way to Packages?
April 19, 2016 at 10:43 am

Will there be a time when traditional labels are out and interactive screens are in? Scientists at the University of Sheffield and tech company Novalia have collaborated on technology that could make packaging much more interactive in the near future.