RFID/Printed Electronics

Malibu Rum Makes Smart Packaging a Reality
August 30, 2016 at 10:34 am

As part of its #Becausesummer campaign, Malibu Rum will distribute 40,000 bottles featuring smart packaging capabilities to Tesco stores. The NFC packaging allows consumers to interact with the packaging and is the largest implementation of NFC in an alcoholic beverage product.

How to Prepare for the Future of Packaging
July 6, 2016 at 3:04 pm

Technology is a beautiful thing and when used on packaging, it can draw a consumer in, or it can push them away. That's why it's important that package printers and converters know what technology works and when to use it.

Constantia Flexibles Collaborates with Hopsy to Create Smart Beer Labels
June 14, 2016 at 9:05 am

As appealing as a craft beer delivery service may sound to micro-brew fans, smart labeling is poised to make the experience more interactive. Constantia Flexibles and Thin Film Electronics have announced they will be producing smart labels for Hopsy, a San Francisco-based beer delivery service.

Are Interactive Screens on Their Way to Packages?
April 19, 2016 at 10:43 am

Will there be a time when traditional labels are out and interactive screens are in? Scientists at the University of Sheffield and tech company Novalia have collaborated on technology that could make packaging much more interactive in the near future.

Connecting to Packaging with NFC
August 13, 2015 at 9:12 pm

Companies are adding RFID and NFC tags to packaging to offer an interactive experience and connect with consumers on a deeper level.

New Sunshine Combats Diversion With RFID Solution
November 9, 2012

Diversion has had a detrimental effect on many businesses across the United States, but has been an industry-wide problem for professional tanning and beauty salons for years. New Sunshine, of Indianapolis, has been fighting product diversion for more than 10 years and has combatted this problem by finding a way to “diversion proof” its premier collection of Designer Skin professional indoor tanning products.