As part of its #Becausesummer campaign, Malibu Rum will distribute 40,000 bottles featuring smart packaging capabilities to Tesco stores. The NFC packaging allows consumers to interact with the packaging and is the largest implementation of NFC in an alcoholic beverage product.
Technology is a beautiful thing and when used on packaging, it can draw a consumer in, or it can push them away. That's why it's important that package printers and converters know what technology works and when to use it.
Editors from Target Marketing spoke with tech professionals during Philly Tech Week about how the future of tech might affect business.
As appealing as a craft beer delivery service may sound to micro-brew fans, smart labeling is poised to make the experience more interactive. Constantia Flexibles and Thin Film Electronics have announced they will be producing smart labels for Hopsy, a San Francisco-based beer delivery service.
Will there be a time when traditional labels are out and interactive screens are in? Scientists at the University of Sheffield and tech company Novalia have collaborated on technology that could make packaging much more interactive in the near future.
Thinfilm and Constantia Flexibles have partnered to provide pressure-sensitive labels using Thinfilm’s NFC OpenSense technology to leading brands within the beverages industries.
Diversion has had a detrimental effect on many businesses across the United States, but has been an industry-wide problem for professional tanning and beauty salons for years. New Sunshine, of Indianapolis, has been fighting product diversion for more than 10 years and has combatted this problem by finding a way to “diversion proof” its premier collection of Designer Skin professional indoor tanning products.