As brands are continually striving to increase their interaction with consumers, smart packaging seems poised to be a vehicle for making that happen. WestRock's Connected Packaging Solutions may be the catalyst in taking this technology from a niche to the mainstream.
WestRock has unveiled a connected packaging solution for smart products that combines Digimarc's enabled barcode technology, with EVRYTHNG’s IoT Smart Products Platform to bring embedded, real time, connected digital intelligence to billions of WestRock packages, in-store signs and displays produced annually.
For those outside the industry, printing and packaging may not immediately come to mind as the most high-tech field. But, attendees of CES, the upcoming consumer electronics mega-event in Las Vegas will get a first hand glimpse of the power of printed electronics and smart packaging.
Not all olive oil is created equal, and as those well-versed in extra virgin olive oil know, there’s no substitute for the real deal. Thin Film Electronics has announced it is working with four Italian olive oil brands and the mobile app iOlive to incorporate NFC technology into the olive oil packaging.
According to a report from Research and Markets, the near-field communication market is expected to grow to more than $47 billion by 2024. While much of the growth is due the rise of mobile payment applications, interactive packaging can provide opportunities for NFC as well.
As part of its #Becausesummer campaign, Malibu Rum will distribute 40,000 bottles featuring smart packaging capabilities to Tesco stores. The NFC packaging allows consumers to interact with the packaging and is the largest implementation of NFC in an alcoholic beverage product.
Technology is a beautiful thing and when used on packaging, it can draw a consumer in, or it can push them away. That's why it's important that package printers and converters know what technology works and when to use it.
Editors from Target Marketing spoke with tech professionals during Philly Tech Week about how the future of tech might affect business.
As appealing as a craft beer delivery service may sound to micro-brew fans, smart labeling is poised to make the experience more interactive. Constantia Flexibles and Thin Film Electronics have announced they will be producing smart labels for Hopsy, a San Francisco-based beer delivery service.