Shelagh Hammer, marketing manager for Highcon, provides interesting insight into how packaging is becoming increasingly more sustainable.
Procter and Gamble (P&G) Fabric Care has announced a new environmental initiative that will see 230 million bottles of flagship brands like Ariel, Dash, Lenor and Unstoppables made out of ‘Post Consumer Recyclate’ (PCR), which is recycled packaging.
Vogue International, the makers of OGX hair care products, collaborated with WS Packaging Group and Avery Dennison to reduce the environmental impacts of pressure-sensitive labels on packaging.
While non-recyclable/non-compostable coffee capsules for single-serve brewing systems may be getting a lot of bad press due the massive amount of packaging waste they generate, a new study from PAC, Packaging Consortium tells a much greener story.
Go to your favorite supermarket and take a look at what is printed on the packaging, especially the labels. Look specifically for sustainability and recycling information. Chances are you’ll find it on many different kinds of products, because it’s just one part of an overarching marketplace shift in consumer attitudes that points to an emerging preference for sustainable products.
The Paper & Packaging – How Life Unfolds campaign, created by Cramer-Krasselt in Milwaukee, integrates 30-second commercials, print advertising and a digital presence in banner ads, video and the campaign’s information hub, www.howlifeunfolds.com.
Research so far has focused on exploring and evaluating alternatives to previously difficult to recycle multi-layer films, which are potentially more suitable for recycling and yet still deliver the performance requirements and technical properties needed for products ranging from confectionery to detergent.
Traditionally, packaging has moved in linear supply chains with little collaboration on designing for recyclability or reuse. Companies have tended to opt for low value materials, often used in combinations that are hard to recycle or produce an adverse impact on the environment.