Building Brands for Packaging
By Tom Marin
About Tom
Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.Talking Shop
Forestry Management
Oct 15, 2010The September 25 issue of The Economist included a special report on the world's forests, titled “The world’s lungs—Forests,...
There’s Always Room for Great Design
At a time when there’s so much to read, listen to, click through and watch, we need to try to find a way to break out of all of the clutter. Great design does that and work by a certain firm at www.edmundsonmartin.com is living up to those standards.
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Printers, Companies and the Lesson of a Bottler’s Appealing Label
This year, the average consumer will see or hear 1 million marketing messages—that’s almost 3,000 per day. The biggest problem with much of today’s market advertising is that it fights for people’s attention using the tactic of interruption.
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Why Brand Identity is so Important
This month, United Airlines and Continental Airlines presented new corporate branding for the merged airlines and then changed its mind to UNITED in caps with the Continental globe. The new design has taken my breath away.
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Packaging Prototyping with Unusual Color Consistency
As anyone engaged in the packaging design business knows, color consistency is a key bjective across the brand platform. In fact, the best impression-making brands use the highest quality color techniques to ensure bright, impacting and unique visuals.
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Companies Mentioned:
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P&G Encourages Branding Startups
The Brandery is a nonprofit organization designed to develop and launch new entrepreneurial companies and brands. It will offer many services, including funding to encourage new brands and opportunities.
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