Because many wine novices largely base their purchasing decisions on the appearance of a wine label, it's essential to make a label as eye-catching as possible. Through the use of eye-tracking technology, brands and converters can gain a better understanding of the types of labels that consumers find most appealing, which could lead to a purchase.
Molson Coors Canada has developed a sun-activated, color changing beer can released exclusively in Canada and only available for the summer months. The can uses a photochromic ink paired with Coors Light's famous thermochromic ink temperature indicator to create a fun, summer twist on the classic beer.
The third annual Digital Packaging Summit returns to the Ponte Vedra Inn & Club in Ponte Vedra Beach, Fla., from Oct. 23-25. The event will be led by a market-leading advisory board and will be co-chaired by Jennifer Dochstader and David Walsh of LPC, Inc.
Epson has added the SurePress L-6034VW single-pass industrial label press to its demo center in Carson, Calif. The Epson Demo Center features the complete lineup of Epson's label and package printing solutions.
Bobst revealed its new THQ (Très Haute Qualité) FlexoCloud post-print flexo technology at a technical seminar attended by some of the leading printers and converters from Europe, the Middle East and the U.S.
The DuPont Awards for Packaging Innovation have been announced. The Diamond Award, the program's highest honor was presented to Solutions, Inc., for its Fritz Water Vest, a wearable vest that can transport up to 20 pounds of water. The vest is designed for use in developing countries where water transportation is an issue.
Diamond Packaging has been granted a Gold Recognition Level based on its participation in the EcoVadis Corporate Social Responsibility (CSR) assessment in April 2017. The result places Diamond in the top 4% of suppliers evaluated by EcoVadis in all categories.
HP had a very eventful interpack, unveiling the HP PageWide C500 press for corrugated packaging, and announcing multiple installs of its latest digital printing equipment for labels and flexible packaging.
Registration is now open for the 2017 SGIA Expo. The event will be held from Oct. 10-12 in New Orleans and the show floor is already sold out. In addition to the expo, attendees can choose from four separate educational tracks.