In a new installment from artist Peddy Mergui, a world emerges in which consumers can reach into their refrigerator for a carton of iMilk or purchase flour packaged by Prada. Mergui's project, called "Wheat is Wheat is Wheat," makes for a fun look at everyday products as if they were rebranded by high-end companies. This week's inBOX also includes a link to a varied survey that details what players throughout the packaging industry see as their biggest challenges on the sustainability front. We also have some major merger news, with RockTenn and MeadWestvaco agreeing to create a combined company to the tune of $16 billion. And with ICE USA just around the corner, Editor-in-Chief Noel Ward provides a run down of why the converting expo is a must-visit destination for all in the packaging industry.

RockTenn and MeadWestvaco Combine as $16 Billion Packaging Company
RockTenn and MeadWestvaco have announced that they have entered into a definitive combination agreement to create a leading global provider of consumer and corrugated packaging in a transaction with a combined equity value of $16 billion. more »
DRG Technologies Adds a Second Performance Series Press
Mark Andy Performance Series P7   DRG Technologies of Safford, AZ has added a second Mark Andy Performance Series P7 press to enhance capabilities and capacity. The new press has already been put to work on a variety of prime labels and pressure sensitive film labels. more »
If Apple Made Milk, and Other Packaging From Exclusive Brands
Apple Milk  
Next time you're at the supermarket scanning the shelves for whichever loaf of bread is on sale, because you don't really care which brand you buy—because bread is bread is bread—imagine if the top shelf had a loaf slapped with a Fendi logo. Would you buy it?

Israel-based artist Peddy Mergui presents a fascinating fantasy world where luxury brands make various food products in his series Wheat Is Wheat Is Wheat.
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Why You Should Go to ICE USA 2015
By Noel Ward
Noel Glasses   I’ve long since lost count of how many shows and conferences I’ve been to over the past 20 years, but there has been one constant across them all. It is the value that comes with networking, gaining new knowledge, coming up with new ideas, and seeing first-hand how equipment and software can deliver new productivity and profitability. more »
Challenges of Sustainable Packaging
From Packaging Digest
The conversation to develop and further the concept of sustainable packaging may be at least a decade old, but it’s clear that it has not yet evolved to the point where a standard understanding exists.

The first piece of evidence shows up when we asked about your sustainable packaging goals. There is some supply-chain consensus. For example, everyone agrees that lowering costs is the No. 1 sustainable packaging goal, underscoring the importance of aligning sustainability initiatives with economic gains.
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Dee Paper Box Adds New KBA Wide-Format
Dee Paper Box   Dee Paper Box Company, a folding carton design, printing, and manufacturing firm located in Chester, PA, is broadening its pressroom capabilities with the installation of a new KBA Rapida 145 57-inch seven-color double-coater UV press with a host of unique automated KBA technology. more »
FTA Annual Forum to Spotlight New Trends in Packaging Design
Flexographic Technical Association’s (FTA) 2015 Annual Forum, themed “Hitting the Perfect Harmony,” aims to do just that in myriad ways over the course of four days, May 3-6, in Nashville, TN.

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Delta Industrial is Now Delta ModTech
Delta Industrial Services has formally changed its name to Delta ModTech, a name that conveys its strength and identity in the web converting and packaging industries. more »
Berry Plastics' Design Studio Rebrands
From Plastics News
As Blue Clover Studios, Fisher sees the packaging design operation as a way to provide all of the muscle his company can provide while also creating a separate identity to appeal to those who might otherwise just consider the studio an extension of the larger firm.

The goal, Fisher said, is to be viewed as a packaging design agency that can offer even more. And with that, Blue Clover Studios wants to compete against stand-alone packaging design groups for business.
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First Xeikon Cheetah Installed at Mercian Labels
Mercian Labels in Burntwood, Staffordshire, England is home to the first installation of Xeikon's new Cheetah digital label press. It will run alongside an existing Xeikon 3000 Series digital press; as well as other hotfoiling, flexo and inkjet technologies, helping Mercian provide robust label manufacturing services. more »
Amcor Joins Recycling Investment Efforts in South Carolina
Amcor joins Coca Cola, Alcoa, and other industry partners that have combined to form the Recycling Partnership, a collaborative, industry-funded effort designed to boost residential recycling in the United States. The funding will support the Recycling Partnership’s inaugural project in Columbia, SC, where a complete modernization of the city’s residential curbside recycling program will be undertaken. more »
Heidelberg Shows Off New Diecutter and Gluer
HeidelbergPackagingDays1   More than 200 visitors attended the Packaging Days hosted by Heidelberg to discover new solutions for packaging printing. Heidelberg presented its new Promatrix 106 CS die cutter and the new Diana Smart 55 and Diana Smart 80 folding carton gluing machines. more »
Flint Group Packaging and Narrow Web Proud Members of the UV LED Curing Community
The UV LED Curing Community is a website community designed by Paul Mills, a long-time proponent of UV curing. This non-commercial website was formed to focus specifically on growing the UV LED curing industry. The community works with publications, suppliers, and associations to provide news and information to their readers and members.  more »
Designer's Guide to Prepress
Author: Erika Kendra
Designer's Guide to Prepress   With Designer's Guide to Prepress you'll learn how to produce designs that are compelling, printable, and profitable. This affordable book is an essential resource for every graphic designer whose work appears on the printed page.... more »
How to Succeed in a Family-Run Printing Business
Authors: Charles and Susan Roxin
How to Succeed in a Family-Run Business   Here are the steps that will help you evaluate, plan, and improve your family business. You'll find invaluable advice on conducting personal, family, and business assessments, and setting attainable goals for you, your family and your company.... more »

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Noel Ward
Cory Francer
Associate Editor
Brian Ludwick
Nicole Perry
Associate Editor
Ambrose Crenshaw
Director, eMedia