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Two major players in the graphic arts industry have launched new websites recently, targeting specified sectors of the printing and packaging field. Fujifilm's 'Inkjet Insights' site offers up to date information on inkjet technology, and even provides an entire section devoted to label printing. Meanwhile, Kodak has launched its 'Chief Packaging Officer' content portal, which seeks to promote the importance of packaging. This week's inBOX also takes a look at the link between packaging and consumer purchasing, the global increase of glass packaging, and a folding carton manufacturer that has tripled down on a KBA press. Lastly, across the pond, one fast food chain attempts to reduce food packaging waste by serving coffee in a cookie.

MWV Finds Strong Link Between Packaging Satisfaction and Consumer Purchasing
 
Packaging continues to hold significant importance for global consumer satisfaction with a strong link to purchase intent and brand loyalty, according to Packaging Matters, MeadWestvaco’s third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior. more »
 
 
Third KBA Rapida 145 Press Installed at Walter G. Anderson Inc.
 
Walter Anderson KBA  
Further investing in its growth and customer satisfaction in the folding carton market, Walter G. Anderson, Inc. will be installing its third seven-color, 57-inch KBA Rapida 145 press with coater at its facility in Newton, Iowa.

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Fujifilm Adds More Insights to its "Inkjet Insights" Website
 
Featuring news, technology and upcoming events, Fujifilm North America Corp., Graphic Systems Division is providing industry relevant information on inkjet printing solutions in its fully-featured website. more »
 
 
Glass Packaging: A Global Trend
From WhaTech
 
Increasing consumer preference for glass for packaging of food, beverages and chemicals is anticipated to offer new opportunities for market growth in the near future.

Alcoholic beverages (excluding beer) was the largest application segment of glass packaging, accounting for over 40% share of the global market in terms of volume in 2013. The segment is projected to witness the fastest growth during the forecast period, followed by beer, due to rising consumption of these beverages. 
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Kodak Launches Portal for Packaging Executives
 
A new content portal from Kodak seeks to elevate the strategic role of packaging within leading consumer packaged goods, retail and over-the-counter product firms. more »
 
 
BlueWave QX4 Spot-Curing System Provides Maximum Flexibility
 
BlueWave QX4   The BlueWave QX4 high-intensity spot-curing system from Dymax Corp., is claimed to put all the benefits of LED-curing technology in a small and versatile unit. more »
 
 
Volm Introduces The Half-N-Half Pouch
From Perishable News
 
This new innovation in pouch packaging offers the convenience of a stand-up pouch along with added breathability by incorporating an eco-friendly Ultratech mesh panel into the bag.

"We expanded our packaging portfolio last year to focus on pouches for fresh produce. At that time, we also began developing the Half-N-Half Pouch as a way to not only differentiate from other produce on the shelves with this one-of-a-kind look, but to add breathability for keeping the produce fresh longer," said Micah Johnson, Flexible Packaging Product Manager.
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CRON-ECRM Introduces New Platesetter Family to North American Market
 
CRON-ECRM Platesetter   CRON-ECRM, a newly formed joint venture of CRON Machinery and Electronics and ECRM Imaging Systems, has announced the North American availability of the partnership’s new platesetter family. more »
 
 
KFC’s Edible Cookie Cups Probably Won’t End Packaging Waste
From MarketWatch
 
KFC Cookie Cup  
Edible packaging is a relatively new concept and could significantly reduce the amount of paper or plastic packaging used, said Environmental Paper Network advisory board member Darby Hoover. “One of the most promising applications,” Hoover said, “may be in the quick-service restaurant sector, as in this KFC example, where packages or containers that ordinarily are designed to be used once and then thrown away could instead be edible.”

But edible packaging might not necessarily be a “greener” option.
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Innovation Takes Center Stage at Xeikon Packaging Café
By Noel Ward
 
Xeikon Cafe 2015   Xeikon, one of the world leaders in digital package and label printing, together with its Aura partners, is hosting the Xeikon Café for Packaging Innovations at its headquarters in Lier, Belgium from March 10 to 12. Over three days, visitors will see and hear first-hand updates on the latest trends and innovations in digital label production and have the opportunity to share insights and success stories with industry peers. more »
 
 
Label Traxx Launches Digital Prepress Tool at DSCOOP
 
Label Traxx   Label Traxx MIS will be introducing several key features for digital label printers at DSCOOP X in Washington, DC from March 5-7. One of the most exciting new developments is an enhancement to the integration between Label Traxx and the prepress software Automation Engine, by EskoArtwork. more »
 
 
Four Design Trends in Ecommerce Packaging
From Packaging Digest
 
Ecommerce Packaging  
More brands are putting greater emphasis on their packaging, and that’s an important trend to note. What’s even more interesting is how much consumers care about the specialized packaging. With people posting photos of their packages to Instagram or even taking videos of their unboxing experience, the shipping case has become a key differentiator for brands.

For online brands without brick-and-mortar stores, unique, premium packaging is the first physical interaction customers have with the brand, emphasizing the significance of packaging on the customer experience.
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Strategic Sales Management
Author: Terry A. Nagi
 
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Contact packagePRINTING Staff  View All Staff
Noel Ward
Editor-in-Chief
nward@napco.com
Cory Francer
Associate Editor
cfrancer@napco.com
Brian Ludwick
Publisher
bludwick@napco.com
Nicole Perry
Associate Editor
nperry@napco.com
Ambrose Crenshaw
Director, eMedia
acrenshaw@napco.com