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As industry professionals, we all know just how important packaging is to consumers. But until a favored type of packaging changes or disappears entirely, consumers may not realize just how important a box or bottle was to them. This was the case recently with Hungry Jack syrup. For years, consumers were used to microwaving the sugary stuff right in the bottle. But when the company changed to a non-microwaveable package, the backlash was immense. While packaging faux-pas can upset a consumer base, consistent innovation continues to drive this industry to new heights. Rondo-Pak has launched a carton that displays a high-definition video and Georgia-Pacific has taken an intriguing approach to packaging that keeps the brand's story in mind. And as always, we have some industry news including an award for MGI, a big move for Connemara Converting and an exciting equipment upgrade at Yazoo Mills.

Revamping Packaging to Attract Consumers
From Packaging Digest
Kale Chips  

According to Rhythm Superfoods, the new design will echo its upbeat and vibrant vision and its mission of providing nutrient dense snacks that keep you feeling balanced, nourished and in tune with your body.

The front side of the packaging showcases a Non-GMO Project Verified seal, a certified gluten-free label as well as the products’ high protein and fiber counts.

Also, products will also be highlighted on the Superfood Chip packaging so consumers are aware of exactly what they are eating.

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Disruption Alert: Replenish Turns the Packaging Industry Upside Down
Replenish Bottling   Replenish Bottling, creator of the Replenish Refill System, has launched a new sustainable product line, with an innovative take on how a water-based consumer product can be designed, manufactured and sold. The Replenish packaging technology can be found in a new line of concentrate household cleaning and personal care items sold under the CleanPath brand exclusively at 2,000 Walmart stores, in 200 Sam’s Clubs and on more »
Can Your Carton Play a Video? This One Can
From Packaging Digest
Rondo Pak  

Suitable for a variety of markets, such as pharmaceuticals and personal care products, the multi-media carton seamlessly integrates a thin, lightweight, high-definition video screen into a standard or custom carton. In a press release, the company touts, “Designed not only to gain consumers’ attention but also to hold it, Rondo-Pak’s multi-media cartons are seen as ideal solutions for product launches, patient education kits, physician training kits, clinical trials and sales demonstrations.”

The video can contain instructions for use, additional product information or answers to frequently asked questions (FAQs). It can even provide this data in other languages.

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Yazoo Mills Adds Equipment to Production Lines, Focuses on the Future
Due to increased demand for products such as paper cores for the converting industry and other specialty items, Yazoo Mills has purchased a new high-speed, multi-knife paper tube recutting line to assist its focus on the future. Paco Winders Manufacturing, based in Philadelphia, will supply the complete line equipped with custom built knife bars. more »
Don’t Take Away a Package Customers Love
From Packaging Digest
Hungry Jack   For 20 years, consumers enjoyed the convenience and luxury of being able to quickly heat up their Hungry Jack syrup in the microwave—thanks to ingenuity in packaging. But earlier this year, brand owner J.M. Smucker replaced the squat container with a tall bottle similar to all the other ones out there. Frustrated Facebook fans were quick to speak up about the change; and the fervent complaints continue. more »
Georgia-Pacific Introduces Brand Ready Packaging
In continuing efforts to develop packaging that meets the needs of brands, retailers and consumers, Georgia-Pacific Corrugated, a manufacturer and marketer of corrugated packaging, recently introduced the launch of its latest advancement, Brand Ready Packaging (BRP). more »
MGI Digital Graphic Technology Wins the ‘Emballage Innovation Award’
MGI iFoil Module   Digital Graphic Technology has announced that the Pack Experts Committee has awarded the iFOIL with the “Innovation Award” at 2014 Emballage Packaging Exhibition, held from November 14th-17th in Paris-Villepinte, France. more »
Connemara Converting West Opens New Facility
Connemara Converting, a converter of paper, board and specialty products has opened a new converting/warehousing facility in Ontario, CA. The 100,000 square foot facility will be equipped with two precision cut Maxson large format sheeters as well as a 94” wide Catbridge twin drum rewinder. more »
Tekni-Films Announces Extensive Line of Specialty Films For Packaging Applications
Barex Tekni-Plex   Tekni-Films, a division of Tekni-Plex, Inc., has developed an extensive line of high barrier, Barex alternative packaging structures that target a wide variety of pharmaceutical, medical, cosmetic, food and other applications. more »
Bemis Company Completes Sale of Pressure Sensitive Materials Business
Bemis Company has completed the sale of its global pressure sensitive materials business (known as “MACtac”) to Platinum Equity, a California-based private equity firm. The transaction was completed for a purchase price of $170 million, subject to customary post-closing adjustments. more »
Principles of Color Reproduction
Author: John A.C. Yule
Principles of Color Reproduction   Although major advances have occurred with prepress and press technologies in recent years, the underlying principles of successful color reproduction remain fundamentally the same. With this in mind, PIA/GATFPress reprints Principles of Color Reproduction, the classic text on the topic.... more »
Total Production Maintenance
Author: Kenneth Rizzo
Total Production Maintenance   To stay competitive, printers must maximize all the components of the graphic arts processes, from prepress to shipping. The TPM system is designed to optimize and maintain a graphic arts technical system, as well as accelerate plant production throughput. Total... more »

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Noel Ward
Cory Francer
Associate Editor
Brian Ludwick
Nicole Perry
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Ambrose Crenshaw
Director, eMedia