packagePRINTING magazine presents:

Is Your Packaging Excellent? Then It's Time to Show Off!

Be sure to enter your best work in the 27th Annual packagePRINTING Excellence Awards. We are looking for the most compelling, innovative and imaginative examples of all types of packaging, from corrugated to folding cartons to flexible to labels. Show us your stuff and maybe you’ll wind up being recognized by your peers—and the entire industry—as a paragon of packaging excellence. The winners will be showcased in the August issue and be feted at an awards gala at Graph Expo and CPP Expo in September. So download your entry form and show us what you can do. We can’t wait to see your best work.

Smarter Packaging: Connecting to the Connected Revolution

Don Carli, CEO, Nima Hunter

At the end of the last century—all the way back in 1999, Kevin Ashton, an associate brand manager at Procter & Gamble, coined the term “Internet of Things” to define the concept of a network of billions of uniquely identifiable network-connected objects. Since then, it has been a topic of discussion and interest for consumer products companies and packaging innovation professionals.

Now becoming reality, this network can extend all the way into packaging. Chances are some of your customers will be asking about it. And expecting answers.

The Internet of Things
Don’t make the mistake of thinking that printed electronics and functional printing and the “Internet of Things” (IoT) are over-hyped, pie-in-the-sky concepts. While the vast majority of man-made objects still lack intelligence or network connectivity, the IoT is attracting significant investment and media attention. CBInsights, a New York-based venture capital research firm, reports that start-ups focusing on the Internet of Things attracted $1.1 billion in investments across 153 deals last year. That represents an 11 percent jump in the number of deals and a funding increase of nearly 50 percent from the previous year. 

PARC, a Xerox company, estimates that the current global market for flexible, printed, and organic electronics is estimated to be over $1 billion, and is expected to reach $45 billion by 2016. According to International Data Corporation (IDC), revenues from technology and services related to the IoT are projected to grow 8.8 percent annually to $7.3 trillion by 2017, and a recent Freedonia Group research report predicts demand for active and intelligent packaging in the US will expand 8.0 percent annually to $3.5 billion in 2017, well above total packaging demand growth.

Fast Evolution
Relatively inexpensive printed electronic components that can be part of massive connectivity are rapidly evolving from R&D into commercial production. Demand is growing for sustainable, intelligent, networked products that can support enriched user experiences in consumer packaging, pharma, toys, retail, entertainment and more. Already, major players such as RR Donnelley, Bemis, Brady, and others have entered the printed electronics field, and both Kodak and Hewlett Packard have recently announced their commitments to functional printing.

In addition to intelligent label, tag and packaging applications for pharmaceuticals, cosmetics, tobacco products, and consumer goods, printed electronics and functional printing product applications will expand to include toys, smart cards, e-cigarettes, consumer electronics, building products, healthcare, fashion, security, and anti-counterfeit applications.

Think Outside the Box
To take advantage of this shift and the opportunities it offers, packaging printers and converters need to develop new capabilities, skills and knowledge that include printed electronics, 3D printing and other functional printing processes. Meanwhile, packaging designers need to think about how the IoT can change performance characteristics and user experiences. And brand managers need to consider user experiences can be enhanced based on insights derived from data analytics made possible via intelligent packaging.

GAA Printed Electronics Symposium
To help you learn how you can increase the value and effectiveness of packaging in the Internet of Things, plan to attend the Gravure Association of the Americas Printed Electronics Symposium (2014 GAAmericas Printed Electronics, Functional Printing & Intelligent Packaging Symposium) being held at Clemson University’s Sonoco Institute June 23-24.

Why Attend?
The GAA and its members have been tracking developments in printed electronics and engaging with key stakeholders for nearly a decade. Companies in the gravure industry are interested in leveraging their expertise to address new high-value, high-growth markets for printed electronics as a complement to screen printing, flexography and inkjet. At the same time, product and packaging designers are interested in how they can employ the capabilities and benefits of gravure and other printing processes in printed electronics applications.

The symposium brings together all the players who have a stake in intelligent packaging: Package printing and converting industry professionals; experts in printed electronics and functional printing; packaging and electronic product design professionals; plus marketing, engineering, legal, and supply chain pros. It’s a unique opportunity to network and learn about the connected revolution that is under way.

This year’s program is being supported by a baker’s dozen of organizations including:

The theme for this year’s GAA symposium is “Forging Effective Design-to-Commercialization Value Chains.” Topics to be addressed include:
  • Product and Packaging Connectivity:  Yesterday, Today and Tomorrow
  • The business case for printed electronics, functional printing and intelligent packaging
  • Design tools, standards and roadmaps for printed electronic products, intelligent packaging and the Internet of Things
  • The convergence of printed electronics, functional printing and packaging
  • Printed electronics RFID, NFC, iBeacon and “Internet of Things” applications
  • Intellectual property licensing issues and best practices in innovation
  • Printed electronics circuit design, simulation and reliability testing
  • Substrates, functional inks, coatings, adhesives and processes for printed electronics
The Venue
Clemson University is home to the Sonoco Institute of Packaging Design and Graphics, the only university program in the U.S. offering a multidisciplinary approach to packaging as a core competency. The Sonoco Institute features a state-of-the-art printed electronics pressroom, while its faculty and partners provide expertise in the packaging and printed electronics industries.

With so many possible applications of printed electronics and functional printing, poised to hit the market, and so much potential for growth and investment, this symposium offers packaging printers and converters a unique opportunity to network with a diverse group of subject matter experts who can help you develop fresh insights about how to increase the value and effectiveness of packaging, and how to connect your businesses to the connected revolution.

About the Author
Don Carli is CEO of Nima Hunter, which specializes in the development and deployment of strategies for business transformation and sustainable growth. He can be reached at carli@nimahunter.com.

Seeing It Your Way—and Theirs—In an M&A

By Albert J. Reijmer

If you've decided to grow your business by acquisition, it follows that you're thinking like a buyer. But, can you think like a seller as well?

You'll need to move nimbly from one mindset to another as you strategize the purchase that you want to make. Your own goals will be clear enough, but it will be harder to attain them if you can't also inject yourself into the thought process on the seller's end. This is the key to anticipating objections and devising solutions to problems that could arise as both parties search for the middle ground where the deal is waiting to be made.

What are your strategic considerations? Naturally, you want to be sure that you're making a rational acquisition in which revenue growth and profitability will be sustainable. You also have human capital to think about in the abilities of the personnel whom the acquisition will bring on board. There'll be a transition to manage as you blend operations and cultures after the deal has been finalized.     

The seller's issues are different from yours. In the early stages, they're focused more on business basics than on long-term strategy. Most acquisition targets are not yet “on the market” and thus need to be properly qualified to determine if they are good candidates for strategic buyers. If they have not engaged professional M&A advisors to accurately assess value, they may not know what their companies are actually worth. Post-sale plans and wishes also must be clarified: for example, is the seller aiming for a short transition (six to 24 months) or continued employment with the buyer?

Reading a seller's mind is never easy. Many are reluctant to engage directly with potential buyers, especially those with whom they share market geographies. Fortunately, most potential sellers will provide necessary and confidential information to intermediaries working under non-disclosure agreements. There's added confidence for the seller in knowing that a breach of confidentiality on the intermediary's part is a reputation-killer that no conscientious M&A advisor would be guilty of.

The first thing a seller wants to verify is that a potential buyer has legitimate intentions and isn't just looking to gain proprietary information for a competitive edge. The fact that the buyer has retained a reputable M&A consultancy to act on its behalf says that the overture is a genuine expression of interest, not just a fishing expedition.

Then the buyer must quickly assess whether the potential buyer is someone worthy of moving forward with towards a sale. It can be every bit as tricky as a first date: if the buyer makes a bad first impression, or if the seller has a pre-existing bias against the buyer, the negativity can spoil the evening (or in this case, the possibility of ever reaching a deal).

These are some of the thoughts likely to be uppermost in the minds of the owners that you and your M&A advisor have identified as candidates for acquisition. Be sympathetic, but be careful. Your advisor is your best guide to walking a mile in the other guy's shoes through the swirl of facts and emotions that surrounds every strategic acquisition.

About New Direction Partners

New Direction Partners (NDP) is the print and graphic communications industry’s leading provider of advisory services for firms seeking growth and opportunity through mergers and acquisitions. NDP assists its clients by giving them expert guidance and peace of mind at every stage of the process of buying or selling a printing company. Services include representing selling shareholders; acquisition searches; valuation; capital formation and financing; and strategic planning. NDP’s partners have participated in more than 300 mergers and acquisitions since 1979. Collectively they possess over 200 years of industry experience with transactions in aggregate exceeding $2 billion.

For information, e-mail info@newdirectionpartners.com.

You Heard it Here First: Velcro Laundry Detergent

CAMARILLO, CA—April 08, 2014—MaddieBrit Products, the creator of Grab Green, the next generation of home cleaning products, proudly announces the launch of the first-ever Velcro resealable packaging for laundry detergent pouches. Whereas zipper type packaging must be lined up to seal properly, Velcro closes with ease, creating a faster and more enjoyable customer experience. With this innovation, Grab Green once again breaks new ground in the home cleaning market.

As part of its repackaging plan launched in 2013 and continuing on through 2014, Grab Green has made a conscious effort to improve not just the look and feel of its products, but the usability and convenience of its packaging.

“We are always looking for ways to be innovative not merely in our product formulas, but in our packaging, so the customer experience is enjoyable and top notch at every turn,” says Patricia Spencer, MaddieBrit co-founder and president.

Grab Green, no stranger to industry firsts, is rapidly becoming the leading innovator in home cleaning products. They were first in the market to deliver a pod-based laundry detergent, a revolutionary breakthrough that ushered in a new era in the industry and for the consumer. Shortly thereafter, the brand launched the first ever solvent-free power degreaser and non-toxic garbage disposal freshener, raising the bar yet again throughout the home cleaning marketplace.

Source: MaddieBrit Products.

Condé Nast CEO to Be Honored at NYU's Prism Luncheon

NEW YORK, NY—April 9, 2014—The Advisory Board of the NYU School of Continuing and Professional Studies (NYU-SCPS) Graphic Communications Management and Technology (GCMT) graduate program has selected Charles Townsend, CEO of Condé Nast, as the recipient of the 2014 Prism Award. Presented annually, the Prism Award recognizes distinguished leadership in the graphic communications media industry.

Sponsored by the NYU-SCPS Master of Arts in Graphic Communications Management and Technology program, the 28th Annual Prism Award Luncheon will take place on Tuesday, June 17, 2014, at Cipriani 42 in New York City. Scott Dadich, editor-in-chief of WIRED, will accept the award on Townsend’s behalf and discuss future trends at the nexus of design and technology.

"We are honored and delighted to recognize Charles Townsend, an innovator in the media industry, with the 2014 Prism Award, said Dennis Di Lorenzo, dean of the NYU School of Continuing and Professional Studies. "His leadership qualities and his ability to anticipate and to navigate change in a continuously evolving business environment are an inspiration to us all. We are equally fortunate to have Scott Dadich to serve as our Luncheon chairman and to have him accept the Award on Mr. Townsend’s behalf."

Previous NYU Prism Award recipients include: Ursula Burns, chairman and CEO of Xerox Corp.; Steve Forbes, chairman and editor-in-chief of Forbes Media; Thomas J. Quinlan III, president and CEO of R.R. Donnelley and Sons Company; Vyomesh (VJ) Joshi, former executive vice president of HP’s Imaging and Printing Group; Cathleen Black, former chairman of Hearst Magazines; Antonio M. Perez, former president and CEO of Eastman Kodak; Anne M. Mulcahy, former chairperson and CEO of Xerox Corp.; and Janet L. Robinson, former president and CEO of The New York Times.

"It is a source of great pride for Condé Nast to join this esteemed group of former recipients in supporting the NYU School of Continuing and Professional Studies," relayed Townsend. "Talent is at the cornerstone of what makes all our organizations successful—I can think of no better investment in our future than growing these scholarship programs."

Dadich also added: "WIRED is where tomorrow is realized. I’m thrilled to be part of an event where ideas and innovation are fostered and to be accepting this prestigious award on Condé Nast’s behalf."

The net proceeds of the Prism Award Luncheon help to fund student scholarships, as well as student and program support for the NYU-SCPS GCMT graduate program, which prepares the next generation of media communications industry leaders. Since its inception, the Prism Award Luncheon has raised millions of dollars in scholarship funds for students in the GCMT program.

"Over the years, hundreds of talented and deserving students have benefitted from Prism Award scholarship funds, graduating from the M.A. in Graphic Communications Management and Technology program and launching their own highly successful careers in an industry that continues to grow and thrive,” commented William “Buzz” Apostol, Prism Award Committee co-chair and vice president, sales-Americas at X-Rite/Pantone Inc.

Tickets for the Prism Award Luncheon are priced from $750 per person to $6,000 for a sponsor’s table of eight and $10,000 for a co-chairmanship (which includes a dais seat, as well as a table of eight). Tables, ticket reservations, and additional information are available through the NYU-SCPS Office of Development. Contact Melissa Malebranche at (212) 998‑6950, by fax at (212) 995‑4039, or by e-mail at melissa.malebranche@nyu.edu. Visit www.scps.nyu.edu/prism to learn more about the Prism Award Luncheon and Scholarship.

About Charles Townsend
Charles H. Townsend is CEO of Condé Nast, the premier media company renowned for producing the world’s highest quality content for the world’s most influential audiences. Attracting 164 million consumers across its industry-leading print and digital brands, the company’s properties include some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Details, Allure, Architectural Digest, Bon Appétit, Epicurious, WIRED, W, Lucky, Golf Digest, Golf World, Teen Vogue, and Ars Technica. Condé Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M, and Fairchild Summits. The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television, and digital video programming.

During Townsend’s 20-year tenure at Condé Nast, the company has reached record profits, tripling its topline growth and exponentially expanding its distribution platforms. In just the past five years, Condé Nast’s footprint swelled by more than 100 million consumers and in 2013, the corporation was named one of the fast-growing companies in the digital video business. Earning a record 107 National Magazine Awards in the past 20 years, Condé Nast also led the industry as one of LinkedIn’s Top 50 Most In-Demand Employers in the World. In late 2014, the company will relocate to its new global headquarters at 1 World Trade Center, where it will play a leading role in the resurgence of Lower Manhattan.
 
Before being named CEO in 2004, Townsend served as Condé Nast’s COO after joining the company in 1994 as publisher of Glamour. Earlier in his career, he served as president and CEO of The New York Times' Women’s Magazine Publishing Division and as publisher of various Hearst Magazines titles. Townsend is a graduate of the University of Michigan.

About Scott Dadich
Scott Dadich was named editor-in-chief of WIRED in November of 2012.

Prior to being named editor-in-chief, he served as vice president, Editorial Platforms & Design for Condé Nast. In this role, he oversaw the creative efforts to bring Condé Nast's storied brand portfolio to emerging digital channels.

From 2006-2010, Dadich was the award-winning creative director of WIRED, where he initiated and led the development of WIRED’s groundbreaking iPad app, which was introduced in May 2010, one month after the introduction of the revolutionary device. Building upon that success, Dadich and his team have led all of the company's brands into monthly tablet publication across multiple digital platforms.

Collectively, Dadich’s work has been recognized with eight National Magazine Awards, including three General Excellence Ellies (Texas Monthly, 2003; WIRED, 2007 & 2009). He is the only creative director ever to win both the National Magazine Award for Design and the Society of Publication Designers Magazine of the Year award three consecutive years: 2008, 2009, and 2010. Additionally, he has received more than 100 national design and editorial awards from organizations such as the Art Directors Club, American Photography, American Illustration, The Society of Illustrators, and the Type Directors Club. In 2011, Fast Company named Dadich one of the 50 Most Influential Designers in America.

Prior to joining Condé Nast, Dadich was creative director of Texas Monthly, which was nominated for 14 National Magazine Awards during his tenure and won for General Excellence in 2003.

Dadich graduated from Texas Tech University with a Bachelor of Fine Arts degree.

About the NYU School of Continuing and Professional Studies

Established in 1934, NYU-SCPS is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of NYU-SCPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and noncredit programs in fields such as Real Estate, Real Estate Development, and Construction Management; Hospitality, Tourism, and Sports Management; Global Affairs; Fundraising and Grantmaking; Advanced Digital Applications and Graphic Communications Management and Technology; Publishing; Professional Writing; Human Resource Management and Development, Marketing, Public Relations and Corporate Communication, Management and Systems, Project Management, and Accounting, Finance, and Taxation; Liberal and Allied Arts; and Foreign Languages, Translation, and Interpreting.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty and lecturers to create vibrant professional and academic networks that annually attract nearly 5,000 degree-seeking students from around the globe. In addition, the School fulfills the recurrent continuing higher education needs of local and professional communities, as evidenced by close to 48,000 annual noncredit enrollments in individual courses, specialized certificate programs, workshops, and seminars. The School’s community is enriched by more than 27,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members.

Source: NYU.

Under the Hood at Goss's Pack Tech Center

DURHAM, NH—April 2, 2014—A Goss Vpak web offset press configured for packaging printing demonstrations and testing is the centerpiece of the company’s new Packaging Technology Center, which opened this week.
 
Goss will also use the 650-square-meter (7,000-square-foot) Center at its headquarters in Durham, NH, to bring converters, brand owners and suppliers together to jointly explore market requirements and new print production ideas.
 
Investment in the new Packaging Technology Center is a further indication of the Goss commitment to the packaging sector, according to Peter Walczak, director of product management for Goss. “Converters and brand owners are looking for lower costs, higher print quality, easier repeatability, faster turnaround times and shorter run lengths,” Walczak explained. “We have created a facility to demonstrate our Vpak web offset technology and also to generate and test new concepts for improved packaging printing.”
 
The initial Vpak press system in operation at the Goss Packaging Technology Center has seven web offset units as well as EB and UV curing and flexo coating capabilities. The system prints on film substrates from nine to 75 microns thick and board substrates as thick as 100 gsm. Web widths of up to 850 mm (33.5") can be accommodated, and the repeat range is from 406 to 812 mm (16" to 32").
 
With the opening of the Packaging Technology Center, Goss has expanded its schedule of Vpak press demonstration, testing and training sessions for customers and prospects in the Americas, Europe and Asia. Educational programs for converters and brand owners will begin later this spring. The Center is also available as a controlled site for suppliers interested in testing inks, chemicals and auxiliary technologies for web offset production.
 
Precision Press (USA) installed the first Vpak 500 press system for label and flexible packaging applications last year. Goss will ship a wider Vpak 3000 press for a board printing application in May.
 
Goss Vpak 500 and Vpak 3000 web offset press models for folding carton, flexible packaging, pre-print and label applications are available in web widths from 520 mm to 1905 mm (20.5" to 75") and print at speeds of up to 457 meters (1,500 feet) per minute. Key features include quick-change sleeve adapter technology for efficient, cost-effective size changes, and advanced offset inking, tension and control systems.

Source: Goss.