The Latest
Animated Characters Aim to Connect Consumers with Paper & Packaging

As part of the Paper & Packaging Board's campaign "Paper & Packaging – How Life Unfolds," two new animated characters have been revealed. The characters will be featured in print and television advertisements, as well as digital advertisements on various platforms.

Features

Analysis
Five Packaging Trends to Follow in 2018

Each year, market intelligence agency Mintel releases a collection of Global Packaging Trends. David Luttenberger of Mintel shared his thoughts behind this year’s five trends.


Video
[VIDEO] Where Smart Packaging, Marketing and Technology Intersect

As intelligent and interactive packaging begins to appear on shelves, the connection between packaging, marketing and technology is growing stronger. Cory Francer, editor-in-chief of packagePRINTING, joined Thorin McGee of Target Marketing and Rob Stott of Dealerscope to discuss smart packaging examples they've seen, how marketers can leverage the technology, and where this all fits into the consumer electronics world. 


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