Digital Package Printing – The Value Proposition for the Brand Owner

Fig. 1: Technology adoption lifecycle (Source: Dr. Geoffrey Moore, Crossing the Chasm)

Fig. 2: How brand owners and retailers view the benefits of digital printing (abbreviated table; Source: Karstedt Partners)

Fig. 3: Does interest level change with a premium level of 15 to 20 percent (abbreviated table; Source: Karstedt Partners)