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Capturing the Consumer at Point of Purchase: Achieving shelf impact with color digital printing

May 4, 2011
• Presented By: packagePRINTING
• Sponsored By: Xerox
• Duration: One hour

• Speakers: Jesper Holm, Partner, Graphic West

• Moderator: Barb Pellow, Group Director, InfoTrends

• Click Here: Capturing the Consumer at Point of Purchase: Achieving shelf impact with color digital printing


For the savvy marketer, color holds a mysterious power to connect deeply with people. Color is the first impression a package makes. Color sets the tone for market expectation and, as the saying goes; you don't have a second chance to make a first impression. If the color of a package first strikes the consumer as loud or somehow "off," the consumer might just reject it. What the package "says" won't matter.

In a world where deploying digital technology is relatively new, this webinar will explore:
  • color considerations for digital packaging
  • market realities for digital printing
  • eliminate myths about color digital printing
Click here to view this free webinar today!
 

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