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Digital Packaging: Meeting the Requirements of the Brand Owner

April 27, 2010
• Presented By: packagePRINTING
• Sponsored By: Xerox
• Duration: One hour

• Speakers: Simon Healy, Chairman, Mediaware Digital Ltd; David Kendall, Principal and Creative Director, Kendall Ross

• Moderator: Barb Pellow, Associate, InfoTrends and Principal, Pellow & Partners

• Click Here: Digital Packaging: Meeting the Requirements of the Brand Owner

Packaging plays an important role in the lives of consumers, businesses, and the planet. It is called upon to protect, preserve, present, and deliver the product; to delight the consumer; and, ultimately, to do no harm to the world we live in.

This webinar discusses how brand owners are effectively leveraging this important piece of the marketing mix that, for so many years, has been underleveraged or misunderstood. It will also discuss the implications of short run customized alternatives and the benefits to their business.

View this free webinar today!


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