6 Award-Winning Wine Labels with Strong Shelf Presence
In any retail environment, an eye-catching label or package is imperative to standing out among the competition as consumers stroll through store aisles. But it’s the wine market where label design may have the most impact on whether or not a consumer reaches for a particular bottle and is enticed enough to make a purchase.
In fact, according to Adam Heissler of Prime Package and Label, it’s particularly important to wow wine consumers with an impressive label. In this packagePRINTING article, Heissler explains that when shopping for wine, most consumers don’t know which brand they’ll select when entering the store. Instead, he says, “wine drinkers will go to the shelf for a general price point and pick the prettiest label.”
The wine labels pictured above each won first place awards in last year’s packagePRINTING Excellence Awards for their pristine print jobs, an essential attribute when competing for the dollars of a discerning consumer.
Do you have a wine label that jumps off the shelf? Check out the multiple wine label categories in this year’s packagePRINTING Excellence Awards and send us your best work today!