Hong Kong International Printing & Packaging Fair Features Record Number of Exhibitors
Organized by the HKTDC and CIEC Exhibition Company (HK) Limited, the 13th edition of the Hong Kong International Printing & Packaging Fair will run from April 27-30, 2018 at the AsiaWorld-Expo. Asia’s leading printing and packaging trade platform expects to feature over 480 exhibitors from six countries and regions, including those from Hong Kong, the Chinese mainland, Korea, Malaysia, Taiwan and Vietnam. Pavilions representing the Graphic Arts Association of Hong Kong (GAAHK) and Korea will make their debut this year.
The digital printing and 3D printing sector dominate the printing industry in recent years. Per the Smithers Pira report, the 3D printing market is set for an explosive growth from US $5.8 billion in 2016 to US$55.8 billion by 2027, with an annual growth rate of 23.0%. On the other hand, digital printing transcends traditional printing in terms of productivity and reliability and is able to satisfy the ever-changing needs of buyers. Smithers Pira also predicted that the digital printing market will remain strong and will reach 225% of the 2013 market value by 2024.
Well informed of the burgeoning demand, the fair sets up a “Digital Printing & 3D Printing” zone, which showcases the top-notch printers and services. A seminar on new development and application of digital printing will as well be held on the first day of the fair. Also at the debut GAAHK pavilion, the HP Latex 570 printer distributed by Hong Kong exhibitor, Media By Phone Co. (Booth no.: 6-E01) delivers a combination of true application versatility, high image quality of up to 1200 x 1200 dpi, high productivity and a sustainable approach with the use of water-based inks that are environmental-friendly and hazard free. It also has an outdoor durability from 3-5 years and can be applied to outdoor event banners, signage and posters.
The demand for the luxury goods market has grown rapidly across the globe, which in turn leads to a rising demand for high-end packaging. Research and Market predicted that the global luxury packaging market will reach US$23 billion by 2021, growing at a compound annual growth rate of 4.96%. The fair’s “De Luxe Zone” will put forward premier printing and packaging solutions for luxury goods such as jewelry, watches, cosmetics and perfumes, fashion accessories, wine, gourmet food and premium gifts, encompassing top-quality materials and latest designs in a bid to help retailers to enhance consumers' product experience.
On top of the use of high quality materials, businesses are now adopting anti-counterfeiting labels on packaging so that consumers can verify the authenticity of products through their smart devices, bringing in an even more advanced user experience. The "Packaging Services" zone gathers related products, such as “Packplus,” developed by the Hong Kong company Right Tech (China) Limited (Booth No.: 3-H07). This leading chip-in-package technology which embeds NFC and RFID sensors into traditional packaging allows consumers to go through an instant product authentication simply by tapping their smartphones on the smart packages. It also enables the acquiring of more information and “interactions” with the brand, facilitating deeper, longer-lasting relationship between retailers and consumers. "Packplus" also has an exclusive package status identifying function, which indicates whether the package is open or sealed.
Other thematic zones include the “Innovative Retail Display Solutions” and “Printing and Packaging Solutions for Fashion & Accessories” zones which will return to the fair again backed by popular demand. The “Green Printing & Packaging Solutions” zone will display a range of recyclable materials, bio-degradable packaging materials, recycled ink and other sustainable printing and packaging innovations, whereas the enlarged “Food & Beverages Packaging Solutions” zone which gathers some 40 related exhibitors to provide buyers a wider array of options.
A series of seminars and forums will be held during the exhibition, focusing on key issues in the printing and packing industry such as how Hong Kong’s graphic arts industry can embrace the cultural and creative opportunities in the Guangdong-Hong Kong-Macao Bay Area. On the last day of the fair, a representative from the renowned French luxury group, LVMH, will shed light on how innovative packaging begins with RFID. A networking reception will also be held to serve as the perfect platform for industry players to establish business contacts with their prospective partners.
Concurrently held at the Hong Kong Convention and Exhibition Centre is the world’s biggest gift event, the 33rd HKTDC Hong Kong Gifts & Premium Fair. Free shuttle buses will run between the two locations allowing traders to visit both fairs at ease. Traders are welcome to do multiple sourcing of various products and take advantage of the synergy between the two fairs. For more information, please visit: hkgiftspremiumfair.hktdc.com/en
Fair website: www.hkprintpackfair.com/en
The preceding press release was provided by a company unaffiliated with packagePRINTING. The views expressed within do not directly reflect the thoughts or opinions of the staff of packagePRINTING.