INX International Enthusiastically Signs On for PRINTING United
No vendor knows more about the breadth of print applications than an ink manufacturer, and no ink manufacturer knows more about the range of visual solutions that ink makes possible than INX International. Next year, the company will bring the full scope of its product range to a trade exposition that promises to give it the showcase it deserves: PRINTING United (Dallas, Texas, Oct. 23-25, 2019).
PRINTING United, a joint venture of the Specialty Graphic Imaging Association (SGIA) and NAPCO Media, is a new event that spans all segments of the graphic communications value chain. This is precisely what makes it attractive to an exhibitor like INX International, according to Renee Schouten, director of marketing.
“PRINTING United will allow us to maximize our marketing spend and coverage across multiple market segments,” she explains. “Similar to drupa that happens every four years in Germany, PRINTING United is about the convergence of technologies and capabilities, the blending and blurring of market segments and specialties.”
“We are excited about the potential synergies the show brings to the marketplace for industry leading companies like ours to connect with not only digital printers but conventional commercial and packaging companies as well,” Schouten says.
Another point in the show’s favor is the fact that PRINTING United is the successor to SGIA Expo, the industry’s premier showcase for graphic and visual communications. It will follow SGIA Expo’s final edition in Las Vegas (Oct. 18-20, 2018), where INX International also is exhibiting as a Gold Sponsor. “As a long-standing exhibitor at SGIA Expo,” comments Schouten, “supporting PRINTING United was a no-brainer for INX.”
The INX International stand at both shows will feature the company’s customer-driven solutions in advanced inks, coatings, and digital integration services for commercial, packaging and digital print applications. With a footprint that covers all of these markets and more, PRINTING United will, according to Schouten, “offer customers a one-stop shop and an opportunity to save time and money with one venue that serves their needs.”
“This is especially important to INX as our product offering crosses multiple market segments and print applications,” she adds.
PRINTING United will be accompanied by BRAND United, a co-located learning experience aimed at brand owners, marketers, and other consumers of the B2B products and services that PRINTING United will showcase. In this way, the event will address needs and opportunities throughout the entire print and omnichannel value chain.