As consumers continue to value an environmentally-friendly lifestyle, brands will seek out packaging providers to help them share a strong sustainability story. For package printers, it’s important to understand steps they can take toward a greener direction.
By targeting the right aspects of their businesses and taking customer needs into account, printers and converters can increase their success when assessing automation.
Consumers are increasingly seeking out products from craft, boutique and artisanal brands, whose packaging needs tend to differ from their larger CPG counterparts.
While each packaging format has sustainability attributes, paperboard-based folding cartons earn strong marks in recyclability and material renewability.
With a growing need for short-run flexible packaging across a variety of segments, narrow-web flexographic printers have emerged as a viable platform to shoulder some of this work, which has historically been dominated by dedicated wide-web printers.
Consumer lifestyles are changing the ways they interact with products and packaging, leading to a slew of innovations in flexible packaging.
With plenty of demand and opportunity to grow, packaging is an enticing market for commercial printers. But package printers have good reason to feel confident in an increasingly competitive field.