How Printing Technology Adoption is Impacting Packaging's Future
Today’s package printers have more printing technology at their fingertips than ever before as conventional and digital presses become increasingly sophisticated and powerful. But with so many options available, what can the packaging industry’s printing technology investment trends tell us about how converters are approaching the future of their businesses? To find out, packagePRINTING, in conjunction with NAPCO Research, surveyed more than 100 package printers and converters from all packaging sectors about their recent investments, future investment plans, and the driving forces behind these decisions.
Specifically, this packaging industry analysis, sponsored by SGIA, provides insight into how package printers and converters are pairing digital and conventional printing technology, the top reasons they are investing in each platform, and how they’re using printing technology as a method of operational efficiency improvement.
Here are some of the key questions this report will answer:
- Are package printers investing primarily in digital or conventional printing technology?
- Do package printers view digital printing as a replacement printing technology, or complementary to conventional printing?
- What are package printers and converters hoping to achieve through their printing technology investments?
This report will help package printers benchmark their business against their peers by understanding how they are implementing the latest printing technology. In an industry equally driven by innovation and speed, it can be dangerous for package printers to fall behind from a technological standpoint. This report will provide the insight needed to ensure package printing businesses are keeping up with their counterparts.