Packaging design so often focuses on the visual appeal of the package. But it can be just as important to think about the way a package feels in the consumer's hand when it's plucked from the shelf. In this episode of POW! we're highlighting cans of Monster Energy, which have an added tactile component, extending the brand experience to its target audience.
The deadline for the 33rd annual packagePRINTING Excellence Awards is quickly approaching. Make sure you enter your best work to be considered for the competition. There are even some new perks this year for the winners!
The packaging featured in this week's episode of POW! is both functional and beautiful, utilizing storytelling to attract consumers. Method's Creative Growth Art Collection line of soap uses colorful shrink sleeves and an ElastiTag to create a piece of decor in the home that will be useful for weeks at a time.
Donna Covannon, Xeikon's director of marketing, North America, recently spoke with packagePRINTING Editor-in-Chief Cory Francer about the upcoming Xeikon Café North America. The event will be held May 14-16 in Itasca, Ill., and will feature an educational conference schedule and an up-close look at some of the latest digital printing technology and the creative applications it can produce.
Standing out in the crowded pharmaceutical and nutraceutical market segments can be challenging. But for OLLY, a producer of vitamins and other supplements, creative thinking in the structural design of its packaging provides for an increased brand billboard, allowing its colorful labels to truly pop off the shelf.
For decades at packagePRINTING, we've striven to provide you with the latest news, trends and insights most relevant to your business. And with the evolving nature of our industry, we’ve had to evolve as well. That’s why we are officially changing our name to Packaging Impressions.
Since yesterday was Earth Day, this week's episode of POW! features an innovative brand that goes above and beyond in implementing environmentally-friendly packaging. Truman's, an online provider of household cleaning supplies, stands out in its market segment with reusable bottles and recyclable cartridges.
Spring is in the air, but along with the sunshine and warmer weather come the inevitable seasonal allergies. This week's episode of POW! features a package from Xyzal, a producer of OTC pharmaceutical products, which is sure to stand out to consumers in need of relief with its strong visual and tactile elements and easy-open functionality.
When browsing the aisles for a bottle of wine, consumers will often have a specific style in mind and a price point they want to adhere to, but are not necessarily driven by the specific brand. That's why an eye-catching label is so important. This week, we're highlighting the incredible labels adorning the Freakshow wine series, produced by Michael David Winery.
Whether you're at the movie theater, around a campfire or lounging on the couch, popcorn is often the perfect munchable to accompany the experience. Popcornopolis, a producer of a variety of gourmet popcorn, has been a leader in the ready-to-eat popcorn category, and this digitally printed corrugated box presents an eye-catching display to consumers in the snack food aisle.
Though digital printing is still in its infancy in flexible packaging, this digitally printed pouch for Three Farmers roasted chickpeas provides a great example of how digital technology can enhance the consumer's experience with the brand. Produced by Inland Packaging, this pouch contains a traceability code that allows consumers to track precisely where the product came from and when their chickpeas were harvested.
Taking embellishments to the extreme, Gillette's Venus Swirl razor is a showstopper in the personal care aisle. Produced by Control Group of Norwood, N.J., the package features an array of metallics and a custom blend of glitter. But the true highlight of this impressive package is the use of a Fresnel lens, implemented on the image of the razor handle to represent the Gillette FLEXI BALL.
Print job management is an essential aspect of a label printing and converting business. For more than 20 years, Label Traxx has provided an MIS software solution that manages all aspects of the narrow web flexo and digital label production process. During the recent Digital Packaging Summit, label industry executives shared their experiences with Label Traxx and how the software has benefited their businesses.
On this week's episode of POW! Sara recounts a recent grocery shopping experience where a radiant display of packaging stopped her in her tracks. Pukka's line of organic teas utilize vibrant colors and illustrated graphics that communicate themes of nature and relaxation. Additionally, on-pack sustainability information ensures the environmentally-conscious consumer they are making a responsible purchase.
Chobani is well-known as a brand that helped make Greek yogurt mainstream across America. However, it's also known for its innovative packaging. This week's episode of POW! highlights Chobani's non-dairy product line, which utilizes eye-catching illustrations and on-pack recycling instructions to stand out to consumers.
Craft beer aficionados expect a high-quality product and breweries are constantly being challenged to create premium packaging to match. For its limited edition Belgian golden strong ale it calls "Genesis," Lazarus Brewing Company turned to Monvera Glass Décor, a Richmond-Calif.-based company specializing in screen printing on glass. Check out how this direct-printed bottle stands out in this week's episode of POW!
Welcome to POW!, a new video series from packagePRINTING, which will highlight outstanding examples of labels and packaging. POW!, which stands for "Package of the Week," is hosted by packagePRINTING Strategy and Business and Development Manager Sara Dunn, who will bring you a weekly deep dive into a label or package that stands out as a great example of brand marketing and technical achievement.
With a need for short runs of beer labels for its small batches of craft beer, San Diego-based Home Brewing Co. decided to reassess how it sourced its labels. Check out this case study from BRAND United, which details how transitioning from offset to digitally-printed labels helped the brewery increase its design flexibility, reduce inventory and cut costs.
Welcome to the latest edition of the Packaging Excellence Center, where we highlight labels and packaging that deserve some special recognition. This episode features a folding carton from Hub Folding Box that entices multiple senses, making it stand out on shelf.